I'm Switching to All-Natural Beauty Products This Summer—Here's My Complete List

Content creator Amake Hamelijnck standing in a bathroom with beauty products

(Image credit: @amaka.hamelijnck)

As a beauty editor, I know that the term "natural" doesn't mean much in the beauty industry, as there is some nuance to the argument regarding what constitutes a "clean" product. (Oftentimes, these terms promote a fearmongering quality, as if all other beauty products are inherently harmful. But I digress). They tend to not be regulated and don't have a standardized definition. In other words, what one person thinks is a truly "natural" or "clean" product might differ from person to person.

That said, until a better, more specific term catches on, I'll stick with the term "natural" to describe products that have been consciously crafted with well-being in mind. Even though this side of the beauty industry is murky, there are multiple brands I trust and feel good buying from.

This summer, my goal is to buy more of them and reconfigure my routine to be more intentional, deliberate, and, yes, natural. Ahead, see every single beauty product that's on my wish list. From skincare to makeup to haircare and beyond, these beauty products will build my summertime routine.








Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.