Nayiri Mampourian
Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!
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It’s My Job to Spot Trends—These 5 Are My Picks for Summer
Easy is the name of the game.
By Nayiri Mampourian
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6 Outfits to Get You Through the End of 2017
Day-to-night dressing, you pesky little thing.
By Nayiri Mampourian
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Dancer Charlize Glass on Her Generation and What Inspires Her
We share a style icon, as it turns out.
By Nayiri Mampourian
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The Secret to a Stylish Wardrobe Lies in These Chic Pieces
Not sure what we’ve been waiting for.
By Nayiri Mampourian
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Yes, You Can Travel With Just a Carry-On—Here's How
Don't look at us like that.
By Nayiri Mampourian
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The One Item This Jet-Setter Always Brings Along on Her Travels
Prepare your carry-on.
By Nayiri Mampourian
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Here's Where I Source Designer Bags for Less (Yes, Really)
I'll let you in on my little secret…
By Nayiri Mampourian
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How Your Style Can Change When You Move to New York
As told by a former L.A. girl.
By Nayiri Mampourian
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Wait, Is It Fall Already? Time to Try These Trends
We're breaking it down for you.
By Nayiri Mampourian
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No Lie: This Is the Must-Own Denim Collection of Fall
Talk about prime.
By Nayiri Mampourian
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This Cool-Girl Layering Trick Will Transform Your Go-To Dress
A sartorial switch-up is in order.
By Nayiri Mampourian
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Our Effortless Summer Wardrobe Relies On These 4 Modern Basics
Never say no to a button-down.
By Nayiri Mampourian
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I Use This Amazon Shopping Tool to Find All My Summer Wardrobe Staples
Get your app ready.
By Nayiri Mampourian
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An Illustrated Guide to Spring's Must-Know Trends
Warmer temps, hurry up!
By Nayiri Mampourian
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You Can Easily Wear This Timeless Boot Any Time of the Year
… and create a classic capsule wardrobe.
By Nayiri Mampourian
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Here’s What to Gift Your Best Friends This Holiday Season
Whatever their personality.
By Nayiri Mampourian
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Now This Is How You Wear Sneakers With a Dress
We love easy outfits.
By Nayiri Mampourian
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See the Pre-Fall Fashion Trends Everyone Just Started Wearing
Ready for some new-season thrills?
By Nayiri Mampourian
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3 Easy Summer Looks You Can Master in 15 Minutes
Music to our ears.
By Nayiri Mampourian
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How to Nail Instagram's Biggest Layering Trend
Prepare for an overwhelming amount of likes.
By Nayiri Mampourian
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I’m Currently Purging My Wardrobe of Boring Basics and Adding These Instead
See ya, sweatpants.
By Nayiri Mampourian
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These Spring Pieces Helped Refresh My Wardrobe—Here’s How
Clean closet: check.
By Nayiri Mampourian
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The Perfect Capsule Collection That Stands the Test of Time
We love a good neutral look.
By Nayiri Mampourian
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I'm a Tired Mom Juggling Childcare and WFH—These Outfit Formulas Are Helping
Simple and effective.
By Nayiri Mampourian
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Here’s Why I Only Care About These 10 Wardrobe Essentials
Call me a classic girl.
By Nayiri Mampourian