Nayiri Mampourian
Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!
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The Sporty Trend Is One of My Favorites This Spring—Here's How to Wear It
Loungewear can take a backseat.
By Nayiri Mampourian
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I'm Fully Ready to Shop for Spring's Coolest Pieces Thanks to My Stylish Friends
Eyeing those sandals.
By Nayiri Mampourian
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Here's a Pair of Jeans You Can Actually Feel Good About Buying
A little more relaxed and a lot more sustainable.
By Nayiri Mampourian
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See the Pre-Fall Fashion Trends Everyone Just Started Wearing
Ready for some new-season thrills?
By Nayiri Mampourian
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Stylish People Can't Stop Raving About These 20 Pieces for Spring
From fashion to beauty, all items are under $100.
By Nayiri Mampourian
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As a Millennial, I'm Letting Gen-Z School Me On Sustainable Fashion
But definitely not about my side part.
By Nayiri Mampourian
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These Under-$100 "Brooklyn Joggers" Have a Five-Star Rating
I'm the latest convert.
By Nayiri Mampourian
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16 Stylish Finds From The Real Real I Currently Can’t Stop Thinking About
Saying goodbye to my personal life.
By Nayiri Mampourian
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25 Under-$150 Shoes You Better Believe I'm Currently Eyeing
Consider me a chunky-sole fan now.
By Nayiri Mampourian
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15 Pairs of Sunglasses Fashion People Are Buying Right Now
They make the perfect gift.
By Nayiri Mampourian
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20 Trending Coats and Jackets I Currently Can't Stop Thinking About
Bundled up but make it stylish.
By Nayiri Mampourian
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How Women From Their 20s to 50s Are Wearing Denim Right Now
Yes, jeans are still a thing.
By Nayiri Mampourian
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Here's How Fashion People Are Dressing for The Holidays This Year
TikTok made us do it.
By Nayiri Mampourian
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24 Stylish Items For a Virtual White Elephant Party
Skip the gift card.
By Nayiri Mampourian
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A Neiman Marcus Style Expert and Two Editors Told Me What They're Buying RN
I think I want them all?
By Nayiri Mampourian
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3 Winter Outfits That Look Ultra Dressed Up But Are Actually So Simple
Just takes a little layering.
By Nayiri Mampourian
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Your Armenian Friends Are Going Through It—5 Influencers Explain Why
Here's what they're doing to help.
By Nayiri Mampourian
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From New York to L.A., Ankle Boots Are Definitely a Thing
Here's how we're wearing them.
By Nayiri Mampourian
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If You Thought Emily in Paris Might Be Your New Style Inspo, You Were Right
100% into these Patricia Field–approved looks.
By Nayiri Mampourian
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5 Game-Changing Charities These Fashion Influencers Want You to Study
We're listening.
By Nayiri Mampourian
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5 Different Ways to Wear Wide-Leg Jeans, According to Fashion Editors
No skinny jeans in sight.
By Nayiri Mampourian
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5 Stylish Ways Our Editors Are Wearing Their Favorite Fall Sweaters
Snuggle up.
By Nayiri Mampourian
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How My Classic Style Is Staying Put, Even Though I’m Staying Home
I’ll add in a trending item here and there, too.
By Nayiri Mampourian
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5 Classic Fall Looks I’m Planning to Wear All Season
I’ll always say yes to a midi dress.
By Nayiri Mampourian
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These Stretchy Skinny Jeans Are All I Care About for Fall
The fan favorite strikes again.
By Nayiri Mampourian