Nayiri Mampourian
Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!
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22 Must-Have Gifts on Our Editor's Wish List
Make shopping easy this season.
By Nayiri Mampourian
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Gift Giving Is My Love Language—Here's What I'm Currently Eyeing
For everyone in my life.
By Nayiri Mampourian
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30 Things I've Bookmarked for My Shopping Escapades This Week
So many open tabs.
By Nayiri Mampourian
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These 4 Totally Different Winter Looks Are Perfect for the Holidays
To sparkle or not to sparkle?
By Nayiri Mampourian
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We Created 3 Elegant Jewelry Looks Courtesy of This Buzzy Brand
A little sparkle never hurts.
By Nayiri Mampourian
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One Fashion Expert on Winter's Most Versatile Shoe Trend
Lug-sole boots are here to stay.
By Nayiri Mampourian
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And Now, Here's Why Nordstrom Is the Only Place Editors Shop for Capsule Pieces
Hint: It's because they have everything.
By Nayiri Mampourian
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I'm Making Every Winter Outfit Cooler With This Jewelry Styling Trick
It's so simple.
By Nayiri Mampourian
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Leave It to Us to Find the Most Luxe Pieces at Nordstrom
We need them all.
By Nayiri Mampourian
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I Swear By These 20 Stylish Winter Steals and Splurges
Cable-knits galore.
By Nayiri Mampourian
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I'm Going Neutral This Winter, But My Shopping List Is Anything But Boring
Talk tonal to me.
By Nayiri Mampourian
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These Are the Only Fall Trends I'm Actually Shopping This Year
Leather jackets are involved.
By Nayiri Mampourian
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How One Fashion Editor Takes On Spring's Biggest Trends
With three easy outfits.
By Nayiri Mampourian
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I'm a Working (From Home) Mom, and These 5 Outfits Got Me Through the Week
Look good, feel good.
By Nayiri Mampourian
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In the Thick of Summer, These 30 Heavy Hitters Are All We Care About
Fashion and beauty must-haves you need now.
By Nayiri Mampourian