Nayiri Mampourian
Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!
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The New J.Crew Drop Is So Good We're Giving It a 10
No secrets here.
By Nayiri Mampourian
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We Couldn't Take Our Eyes Off the Shoe Trends We Spotted at NYFW
From tall boots to strappy sandals.
By Nayiri Mampourian
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Our Favorite Winter Items Are Perfect for the Holidays
Everything from gifts to outfits.
By Nayiri Mampourian
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Fashion Editors Agree: This Accessory Makes the Perfect Holiday Gift
Can't go wrong.
By Nayiri Mampourian
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Need a Gift? We Have a Way for You to Find the Perfect One
Introducing our very first gifting concierge.
By Nayiri Mampourian
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3 (Secretly Affordable) Party Outfits I'm 100% Copying This Season
Subtle sequins included.
By Nayiri Mampourian
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No More Gift Cards: 30 Fun Presents for Your Loved Ones
From small accessories to home necessities.
By Nayiri Mampourian
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20 Random But Necessary Items We're Eyeing This Month
I kind of need them all.
By Nayiri Mampourian
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I'm a Fashion Editor, and I Personally Approve of These 10 Gifts
(Hint, hint.)
By Nayiri Mampourian
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And We're Live: How We're Shopping to Kick Off the Holiday Season
Shop (and watch) our current favorites.
By Nayiri Mampourian
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5 Stylish Ways Our Editors Are Wearing Their Favorite Denim RN
Hello, my new favorite jeans.
By Nayiri Mampourian
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These Festive Looks Are All Fashion Editors Care About This Season
For going out and staying in.
By Nayiri Mampourian
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These Winter Outfits Made Me Believe in Classics Again—Here's Why
Taking a break from trends.
By Nayiri Mampourian
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I Don't Mean to Brag, But I'm Excellent at Gifting—These Picks Will Be Hits
I only included one candle gift set. I swear.
By Nayiri Mampourian
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Get Your Holiday Outfits Ready: This Is How We're Prepping for the Season
From what we're wearing to how we're decorating.
By Nayiri Mampourian