Nayiri Mampourian
Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!
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21 On-Trend Items I'm Eyeing at Neiman Marcus That Make Chic Gifts
Some for myself, too.
By Nayiri Mampourian
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I'm Really Good at Gifting—Here Are 20 Great Finds I'm Eyeing for Mother's Day
From fashion and beauty to stylish homewares.
By Nayiri Mampourian
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Colors and Prints Are All I Currently Want—This Collection Is One of My Faves
Happy dressing is back.
By Nayiri Mampourian
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Fashion Editors Are Shopping for Pants RN, and This Pair Is Trending
It's so versatile and easy to wear.
By Nayiri Mampourian
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I Always Buy Classic Pieces—Here Are 25 Wardrobe Builders I'm Shopping For RN
Basics that aren't really that basic.
By Nayiri Mampourian
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We're Halfway Through Summer and Still Can't Get Enough of These Trends
From fashion to beauty and even home décor.
By Nayiri Mampourian
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20 Fire Beauty Products I Simply Can't Do Without Right Now
I'm updating my routine.
By Nayiri Mampourian
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Summer Fashion Wasn't My Thing Until I Discovered These Stunning Outfits
This season's ensembles should win an award.
By Nayiri Mampourian
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6 Outfits to Get You Through the End of 2017
Day-to-night dressing, you pesky little thing.
By Nayiri Mampourian
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Take Notes From My Extra-Stylish Friends, and Buy Into These 3 Trends for Fall
You won't regret it.
By Nayiri Mampourian
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Have Plans? We Have Outfits—Here's What the Fashion Set Is Wearing Out RN
These only look expensive.
By Nayiri Mampourian
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Places to Go, People to See—What Fashion People Are Wearing to Events RN
We've got you covered.
By Nayiri Mampourian
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5 On-Trend Winter Work Outfits I'm Already Wearing
Monday to Friday, sorted.
By Nayiri Mampourian
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These 20 On-Trend Home Items Honestly Rival My Love of Fashion
Give me all the bowls and candles.
By Nayiri Mampourian
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I'm an Expert at Easy, Elevated Style, and I'm Obsessed With This Collection
Very mix and matchable.
By Nayiri Mampourian
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Spring Is Here and I'm RSVP-ing Yes to Basically Everything
I've got fashion, home, and beauty buys for every occasion.
By Nayiri Mampourian
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Hi, Summer? Yeah, We'd Like These 32 Pieces Before You Get Here
Stock up on our favorites before the warm weather hits.
By Nayiri Mampourian
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These 20 On-Trend Fashion and Beauty Buys Have Us 100% Ready for Summer
From dresses to moisturizers.
By Nayiri Mampourian
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I Never Want to See My Sweats Again—Here Are 4 Dress Looks I'm Wearing Instead
Not sorry about it.
By Nayiri Mampourian
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The Most Important Summer Accessories on the Internet Right Now
According to me at least.
By Nayiri Mampourian
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I've Seen These 3 Sunglasses Trends on Almost Every Fashion Person
Truly can't pick a favorite.
By Nayiri Mampourian
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Need Outfit Inspo? Here Are 10 Chill Spring Looks to Try This Month
Extremely effortless.
By Nayiri Mampourian
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How Fashion Editors and Influencers Are Refreshing Their Wardrobes RN
Revealing the secrets here.
By Nayiri Mampourian
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These Spring Outfits From Macy's Are Very On-Trend and Very Under $250
You read that right.
By Nayiri Mampourian
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I Asked My 4 Favorite Fashion People What They're Shopping This Month
So many cute Mother's Day gift ideas.
By Nayiri Mampourian