Nayiri Mampourian
Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!
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Is Your Vacation Booked? Don't Miss Out on These Outfits
So affordable and chic.
By Nayiri Mampourian
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Father's Day Is Quickly Approaching—Here's What the Fashion Set Is Gifting
From barbecue essentials to Birkenstocks.
By Nayiri Mampourian
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Don't Start Your Travel Plans Without Packing These Summer Essentials
You heard it here first.
By Nayiri Mampourian
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I'm 8 Months Pregnant, and These 10 Products Are All I've Been Using
They all ring in under $200.
By Nayiri Mampourian
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25 Summer Fashion and Beauty Items We Can't Stop Talking About
Not sorry about it.
By Nayiri Mampourian
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We're Moms Who Work in Fashion—We Swear By These Stylish and Practical Outfits
Drop-off duty never looked better.
By Nayiri Mampourian
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This VP, Mom, and All-Around Baddie Just Gave Us Her Morning Rundown
Taking notes.
By Nayiri Mampourian
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Small, Affordable Updates You Can Make to Your Living Space to Match Your Style
They don't need to be expensive.
By Nayiri Mampourian
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4 Under-$100 Spring Outfits Currently Being Worn in NYC and Los Angeles
We love an outfit roundup.
By Nayiri Mampourian
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These Spring Fashion and Beauty Essentials Are Going Viral Among Editors
I'm starting to rethink my desert-island items.
By Nayiri Mampourian
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Mother's Day Is Quickly Approaching—Here's What the Fashion Set Is Buying
Seriously chic finds.
By Nayiri Mampourian
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This Under-$40 Sports Bra from Kohl's Works Wonders for Everyone
The tights are a hit, too.
By Nayiri Mampourian
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I've Only Been Shopping at This Affordable Retailer, and My Wardrobe Is Thriving
Not sure why I didn't start sooner.
By Nayiri Mampourian
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Maxi Dresses! Orange Shoes! Shop the 5 Best Trends We're Currently Loving
Come join our live stream.
By Nayiri Mampourian
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The Spring Trends You Want to Test Are Actually Affordable
Take those platforms out for a spin.
By Nayiri Mampourian