Nayiri Mampourian
Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!
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No More Gift Cards: 30 Fun Presents for Your Loved Ones
From small accessories to home necessities.
By Nayiri Mampourian
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20 Random But Necessary Items We're Eyeing This Month
I kind of need them all.
By Nayiri Mampourian
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I'm a Fashion Editor, and I Personally Approve of These 10 Gifts
(Hint, hint.)
By Nayiri Mampourian
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And We're Live: How We're Shopping to Kick Off the Holiday Season
Shop (and watch) our current favorites.
By Nayiri Mampourian
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5 Stylish Ways Our Editors Are Wearing Their Favorite Denim RN
Hello, my new favorite jeans.
By Nayiri Mampourian
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These Festive Looks Are All Fashion Editors Care About This Season
For going out and staying in.
By Nayiri Mampourian
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These Winter Outfits Made Me Believe in Classics Again—Here's Why
Taking a break from trends.
By Nayiri Mampourian
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I Don't Mean to Brag, But I'm Excellent at Gifting—These Picks Will Be Hits
I only included one candle gift set. I swear.
By Nayiri Mampourian
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Get Your Holiday Outfits Ready: This Is How We're Prepping for the Season
From what we're wearing to how we're decorating.
By Nayiri Mampourian
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The Best Fall Products Don't Cost a Ton—Here Are 20 to Prove That
Editor-approved.
By Nayiri Mampourian
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20 Stylish Homeware Items We're Currently Coveting Just Because
Any excuse to buy a new throw.
By Nayiri Mampourian
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The Chic Gifts That Are on Our Wish Lists This Season
To give and to receive.
By Nayiri Mampourian
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We're Starting to Plan Our Holiday 'Fits—Here's What We're Currently Loving
From chunky knits to fancy dresses.
By Nayiri Mampourian
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These 8 Boot Styles Are Here to Dominate Our Wardrobes This Season
Wedges are back.
By Nayiri Mampourian
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All the Ways to Wear TikTok's Trending Boots for Fall
Go lug-sole, or go home.
By Nayiri Mampourian
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These 20 Fall Fashion Staples Will Continue to Do the Most This Winter
Wear now and later.
By Nayiri Mampourian
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Zodiac Pendant Necklaces Have Become a Fashion-Crowd Staple
These are our favorites.
By Nayiri Mampourian
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I Shop For a Living—Here's the Only Fall Checklist That Matters
You heard it here first.
By Nayiri Mampourian
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The Only Shopping List That Matters This Fall, According to Fashion Insiders
Plus the moments they're looking forward to.
By Nayiri Mampourian
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I'm a Fashion Editor and a Mom—I Personally Approve of These 3 Fall Outfits
Tried and approved.
By Nayiri Mampourian
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I've Completely Forgotten About Summer Thanks to These Fall Looks
Four classics I'm turning to now.
By Nayiri Mampourian
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Summer Might Be (Almost) Over, But I’m Still Dreaming About These Jewelry Pieces
Lab-grown diamonds are my new best friend.
By Nayiri Mampourian
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I'm Shopping From These Female-Founded Brands for My Spring Staples
Feeling good about updating my wardrobe.
By Nayiri Mampourian
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I Have Classic Style—Here's How I'm Decorating My Space Right Now
From the living room to the kitchen.
By Nayiri Mampourian
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I Spend Hours Shopping for My Two-Year-Old Daughter—Here's What I'm Buying RN
From clothes to the latest gear.
By Nayiri Mampourian