Nayiri Mampourian
Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!
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The New Shoe Collection NYC Editors Are Flocking To
Western Trends FTW.
By Nayiri Mampourian
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6 Things You Definitely Need to Know About Diamonds
We hung out with the coolest expert.
By Nayiri Mampourian
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7 Easy-to-Wear Pieces I'm Actually Buying as We Speak
Simple yet effective.
By Nayiri Mampourian
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5 Easy Fall Outfits You'll Wear on Repeat
It's boot season.
By Nayiri Mampourian
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Here’s Why I Won’t Go to the Dry Cleaner Anymore
I found *the* solution.
By Nayiri Mampourian
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5 Trending Fall Items We Need Right This Second
Where's our wallet?
By Nayiri Mampourian
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Genius Ways to Style Denim for Fall
We've found our blue jean soul mate.
By Nayiri Mampourian
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13 Must-Have Holiday Gifts Every Stylish Girl Has on Her Wish List
Including this Editor
By Nayiri Mampourian
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Serious Question: Is Personal Style Dead?
We investigated, and the answer is "kind of."
By Nayiri Mampourian
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The Results Are In: Over 82% of Us Just Want a Comfortable Bra
We found the best styles.
By Nayiri Mampourian
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I Ditched My Pumps for These Sneakers, and I'm Never Turning Back
There's a reason why they sell out.
By Nayiri Mampourian
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Spring Called: Here's Exactly What It Wants You to Wear
Pastels—pastels everywhere.
By Nayiri Mampourian
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The Only Belt Bag We Need in Our Wardrobes RN
It's a certified piece of fashion history.
By Nayiri Mampourian
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No, You Don't Have to Break Up With Your Jeans for Work
Bye, old-fashioned dress codes.
By Nayiri Mampourian
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Get Ready: The Who What Wear 30-Day Style Challenge Is Coming
Are you game?
By Nayiri Mampourian
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4 Style Experts Take On Our 30-Day Fashion Challenge
Would you agree to wear this?
By Nayiri Mampourian
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We Bet We Can Figure Out Your Style in 8 Questions
Yeah, we mean it.
By Nayiri Mampourian
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Help! I Don't Know How to Style My Jeans Anymore
Sending out an SOS.
By Nayiri Mampourian
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3 Things You Need to Know About High-Waisted Jeans
Like, how to be comfortable in them.
By Nayiri Mampourian
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This Trend Will Take You From 2017 to 2018 Seamlessly
Plus it's really, really pretty.
By Nayiri Mampourian
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Fall's 3 Biggest Colors Aren't What You Think
Prepare to be surprised.
By Nayiri Mampourian
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The Latest Trends That French Women Subscribe To
Mastering it is a cinch.
By Nayiri Mampourian
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2 Fall Trends the Internet Is Freaking Out Over
We're not immune.
By Nayiri Mampourian
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Have You Been Doing Denim Wrong?
Here’s how we’re winning at jeans.
By Nayiri Mampourian
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I'm Bored With My Skinny Jeans… What Should I Do?
Step into our office.
By Nayiri Mampourian