Nayiri Mampourian
Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!
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Two New Things We Learned From French Girls for Spring
They're so inventive.
By Nayiri Mampourian
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This Style Setter Is Switching to Slow Fashion Only—Here's Why
Environmentally conscious, but make it chic.
By Nayiri Mampourian
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The Secret to Always Looking Put-Together? This Styling Service
Surprise!
By Nayiri Mampourian
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Spring 2019 Looks Like It's Going to Be Wild
Fresh new takes on animal print.
By Nayiri Mampourian
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The Red Carpet Isn’t Just For Celebs Anymore, Here’s Why
First things first: Ditch the dress code.
By Nayiri Mampourian
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Give Me One Good Reason I Shouldn't Buy Every Bag in This Collection
I'm waiting.
By Nayiri Mampourian
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Here's How to Nail Winter's Top Outerwear Trends
We picked our top four.
By Nayiri Mampourian
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8 Pieces We're Buying for a Low-Key Holiday Wardrobe
Currently living in sweater dresses, hbu?
By Nayiri Mampourian
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The Future of Art and Style, as Told by a Pair of Statement Makers
In conversation with two of NYC's coolest.
By Nayiri Mampourian
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The Unexpected Place We're Scooping Up Winter Trends
A little secret from our editors.
By Nayiri Mampourian
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You Don't Have to Be a Designer to Work in Fashion
Is this the job for you?
By Nayiri Mampourian
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2 Ideal Holiday Looks That Don't Include a Dress
It IS possible.
By Nayiri Mampourian
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Found Out You Need Glasses? See Styles Our Editors Love
See ya, blurry vision.
By Nayiri Mampourian
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The Future of Art and Style, as Told by a Pair of Statement Makers
In conversation with two of NYC's coolest.
By Nayiri Mampourian
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11 Stylish Jackets I Have My Eye on Right Now
I'd like them all, please.
By Nayiri Mampourian
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I Found the Perfect Holiday Outfit (and It Isn't a Dress)
Serious options incoming…
By Nayiri Mampourian
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Got a Trip Booked? I Highly Recommend These Boots When Traveling
Okay, they're good even if you're not going anywhere.
By Nayiri Mampourian
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Obsessed With Shoes? Here Are 5 Outfits to Try
Always dressing from the feet up.
By Nayiri Mampourian
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Say Bye to Sore Feet: We Found the Cutest Commuter Shoes
*Throws away Band-Aids.*
By Nayiri Mampourian
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How to Upgrade Your Skinny Jeans–and-Boots Outfit
The classic just got revamped.
By Nayiri Mampourian
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My Search for the Perfect Fall Boots? It's O-V-E-R
I mean, have you seen these?
By Nayiri Mampourian
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I Always Wear This Accessory When I Want to Feel Fancy
My fellow editors agree.
By Nayiri Mampourian
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Secret's Out: We Just Launched a Jewelry Collection
You're going to want every single piece.
By Nayiri Mampourian
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I Don't Really Follow IG Trends, But This Account Sucked Me In
Am I a traitor to my generation?
By Nayiri Mampourian
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3 Really (Really!) Good Fall Looks to Re-Create ASAP
Easy and effective.
By Nayiri Mampourian