I'm Shopping From These Female-Founded Brands for My Spring Staples



Here at Who What Wear, we're big on highlighting brands we're proud to recommend to you and shop from ourselves. For my spring wardrobe, I'm not only adding in cream-colored denim and hints of ballet-inspired pieces—I'm also shopping from female-founded labels because I feel passionate about putting my money into companies that breaking barriers and inspire others to continue the cycle. Birdies, M.M.LaFleur, Pairess, and Universal Standard are a few I found from the International Women's Day coverage on Affirm, my favorite buy-now, pay-later service. After digging a bit deeper into each of them, I found myself deep in a world of female power, really cute clothes, and inspirational quotes from the CEO's and founders of these brands I will be adding to my daily affirmations every morning.

Affirm teamed up with these companies for International Women's Day, creating a series of social posts to highlight each one. This partnership makes it even easier to support the brands since it gives you the option to break the costs of your purchases into easy bi-weekly or monthly payments. With Affirm, I'll never pay more than I agree to upfront because they'll never charge me late or hidden fees. Plus, it's super easy to use: I select Affirm as my payment option at checkout, enter a few pieces of information to get a real-time decision, and I see exactly what I owe upfront. Keep reading for some of my favorite pieces from each of these brands.

Ideal to wear around the house, but also perfect for out and about with a pair of jeans.

Mock-neck tops are trending, and this tank is cued up to be a wear-on-repeat item for spring.

… and the matching pants make it the perfect set to go from meetings to running errands.

Really having a hard time saying no to another pair of cream-colored jeans…

While, yes, I have been living in fuzzy socks for the better part of this year, I'm excited to start slipping into heels again. I especially love the cut and color of this one.

You really cannot go wrong with classic high-waisted skinny jeans. (Don't @ me, Gen Z.)

Tie-dye was the print of the year, and TBH, I'm not ready to say goodbye yet. These pants have a five-star review so I'm excited to get them delivered.

I know velvet is typically reserved for fall, but hear me out: This beige tone feels fresh and perfectly acceptable for early spring months.

When we're ready to head back to the office, I'm thinking of swapping out my white button-down for this icy, silvery blue-silk shirt.

Statement earrings like this terracotta-hued pair are at the top of my list for spring.

Everyone needs a stretchy bodysuit to lounge in, and I'm turning to this jersey option that promises to be super soft.

As I said, ballet is definitely going to be an inspiration in my spring wardrobe. I love the off-the-shoulder silhouette here along with this perfect cream color. A winning combination if you ask me.

I've heard people rave about these shoes, so I'm giving these nautical-inspired cream-and-navy loafers a try.

Knit dresses are everywhere this spring, but what I especially love about this one is the ribbed detail.

The most ideal option for transitioning into real pants I've seen in a very long time.

Once again, ballet-inspired options for spring are where my head is at.

For the days when I want to feel extra fancy while I continue to work from home.

I can just imagine how soft and cozy this sweater is.

The pattern on this scarf really hits the women-founded theme.

Notice a trend here? The burnt orange/terracotta shade here is here to stay for spring.

*Your rate will be 0% APR or 10 to 30% APR based on credit and is subject to an eligibility check. For example, a $700 purchase might cost $63.25 per month over 12 months at 15% APR. Payment options through Affirm are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license."

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