I'm Shopping From These Female-Founded Brands for My Spring Staples

Sponsor Content Created With Affirm


(Image credit: MM.LaFleur)

Here at Who What Wear, we're big on highlighting brands we're proud to recommend to you and shop from ourselves. For my spring wardrobe, I'm not only adding in cream-colored denim and hints of ballet-inspired pieces—I'm also shopping from female-founded labels because I feel passionate about putting my money into companies that breaking barriers and inspire others to continue the cycle. Birdies, M.M.LaFleur, Pairess, and Universal Standard are a few I found from the International Women's Day coverage on Affirm, my favorite buy-now, pay-later service. After digging a bit deeper into each of them, I found myself deep in a world of female power, really cute clothes, and inspirational quotes from the CEO's and founders of these brands I will be adding to my daily affirmations every morning.

Affirm teamed up with these companies for International Women's Day, creating a series of social posts to highlight each one. This partnership makes it even easier to support the brands since it gives you the option to break the costs of your purchases into easy bi-weekly or monthly payments. With Affirm, I'll never pay more than I agree to upfront because they'll never charge me late or hidden fees. Plus, it's super easy to use: I select Affirm as my payment option at checkout, enter a few pieces of information to get a real-time decision, and I see exactly what I owe upfront. Keep reading for some of my favorite pieces from each of these brands.

*Your rate will be 0% APR or 10 to 30% APR based on credit and is subject to an eligibility check. For example, a $700 purchase might cost $63.25 per month over 12 months at 15% APR. Payment options through Affirm are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license."

Nayiri Mampourian
Senior Fashion Editor, Branded Content

Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!