Mother's Day Is Quickly Approaching—Here's What the Fashion Set Is Buying
Sponsor Content Created With Macy's
As the mom of a 3-year-old (and I'm currently very pregnant with my second), I have a newfound appreciation for Mother's Day. I can't believe I ever thought it was okay to give my mom nothing more than a card and a candle that she definitely didn't need on Mother's Day. But now that the tables have turned, you can rest assured that I have learned my lesson.
This year, I want to give my mom something thoughtful and chic—an item I know she'll wear on repeat year after year. My co-workers and fashion friends are all turning to Macy's for gifts this Mother's Day, and I'm following suit. They've all found useful, sentimental, and thoughtful gifts that their moms will love. See their picks here.
"When your mom can't make it to her facial, this at-home device that uses micro-current technology will hold her over until her next visit. Micro-current units stimulate muscles and tighten skin, giving your brows, eyes, jawline, cheeks, and neck a lifted effect—what's not to love?"

Nayiri is Who What Wear's Commercial Strategy Director for Branded Content and is based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10.
-
If You Don't Want to Look Dated in 2026, Tie a Scarf Around Your Waist Like *This,* Not *This*The bandana look from 2025 is out.
-
Everything Who What Wear Editors Saw, Wore, Did, and Ate During NYFWLet's dive in, shall we?
-
Ginny & Georgia's Antonia Gentry Told Us Her Favorite Valentine's Day Gift IdeasPlus, an exclusive look at Jared's latest campaign.
-
Chic Layering Rules: How Fashion People Are Wearing Sweaters With Jeans, Skirts, and Everything in BetweenOutfit inspiration inside.
-
Valentine's Day Is for Friends Too—29 Under-$100 Bestie Gift Ideas That Are Quite ChicFrom a luxe lip oil to caviar spoons.
-
I'm Revamping My Closet With These 5 Elevated Basics for a Chic Winter WardrobeYou'll wear these for years to come.
-
I'm a Shopping Director—These Luxury Accessories Would Make the Dreamiest GiftsAnd a few incredible beauty items, too.
-
I'm a French Writer and Editor—the Outfits to Repeat and Why Repetition Is UnderratedThis strategy is shared by women with no budgetary constraints whatsoever.

