Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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The Classic Designer Belt Fashion People Simply Won't Take Off
A bona fide 2024 It buy.
By Maxine Eggenberger
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Kate Middleton's Christmas-Day Outfit Includes 2024's Most Elegant Colour Trend
As well as Princess Diana's earrings.
By Maxine Eggenberger
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I Can't Stop Looking at Princess Diana's Most Epic Party Outfits
Satin, lace, sequins, and diamonds galore.
By Maxine Eggenberger
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7 Shoe Trends That Will Be Here, There and Everywhere This Winter
A footwear forecast.
By Maxine Eggenberger
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These 30 Hairstyles Prove Long Bobs Always Look Chic
Not too long, not too short.
By Maxine Eggenberger
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Just In: The Formula for a Truly Easy Winter Capsule Wardrobe
These pieces mean more sleep time.
By Maxine Eggenberger
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All My Winter Outfits Work With This One Anti-Trend Boot Style—16 Pairs I Rate
They're part of Anna Wintour's wardrobe, too.
By Maxine Eggenberger
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I’m Renting My Dream Party Dress This Year—4 Sites With the Fanciest Pieces
Are you ready to be the centre of attention?
By Maxine Eggenberger
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29 Last-Minute Stocking Fillers That Won't Just Be Relegated to a Drawer
I'd happily receive these.
By Maxine Eggenberger
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A Fashion Editor's Refresher Course on How to Walk in Heels
Plus some great pairs to do it in.
By Maxine Eggenberger
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We Can Always Count on These 13 Brands to Serve Up the Best Boots
Names to know.
By Maxine Eggenberger
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If You Told Me This £45 M&S Dress Was Designer, I’d 100% Believe You
I've just ordered mine for next-day delivery.
By Maxine Eggenberger
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I'm a Fashion Expert—5 Leather-Jacket Styles That Will Always Be In
They never left.
By Maxine Eggenberger
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I've Done the Research—These 6 Colours Go Exceptionally Well With Grey
Pairings you can rely on.
By Maxine Eggenberger
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How 10 French Women Stay Looking Très Chic Throughout Winter
Copy and paste.
By Maxine Eggenberger
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24 Pairs of Party Shoes No One Will Believe Came From the High Street
We won't tell if you don't.
By Maxine Eggenberger
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43 Excellent Gifts for the Excellent Men in Your Life
Let's hear it for the boys.
By Maxine Eggenberger
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I'm a Lazy Fashion Editor—These 5 Top-and-Jeans Outfits Never Fail Me
This pairing never fails.
By Maxine Eggenberger
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6 Wardrobe Staples Mango Gets Right Every Single Time
It's really impressive.
By Maxine Eggenberger
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If You're Not a Party-Dress Person, These Fancy Pants Need to Be On Your Radar
So sassy.
By Maxine Eggenberger
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51 Fancy Christmas Gifts We'd Be So Happy to Receive This Year (Hint, Hint)
The pieces we've been dreaming about.
By Maxine Eggenberger
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I'm Only Here for Classy Christmas Jumpers—22 That Meet My Expectations
Festive and fabulous.
By Maxine Eggenberger
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These Low-Maintenance Short Hairstyles Look Particularly Chic With Thick Hair
Volume incoming.
By Maxine Eggenberger
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I Spent Hours Looking At Zara's Party Shoes—These Pairs Blew My Mind
Sparkle! Velvet! Flats! Boots!
By Maxine Eggenberger
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4 Chic Leggings-Boots-and-Jumper Outfits I'll Live in This Winter
The comfiest outfit combination.
By Maxine Eggenberger