Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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Trust Me: These 6 Sandal Styles Will See You Through the Entire Summer
Call off the search.
By Maxine Eggenberger
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The Stats Don't Lie—These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger
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The 8 Best Shoes to Wear With Linen Trousers, Hands Down
Flawless pairings.
By Maxine Eggenberger
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56 Blunt-Bob Hairstyles That Are Making Me Completely Rethink Having Long Hair
Scissors at the ready…
By Maxine Eggenberger
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It's True: You Only Need 9 Pieces for a Complete Spring Capsule Wardrobe
Good news: You probably already own them.
By Maxine Eggenberger
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What to Wear to a Wedding: 9 Outfit Ideas That Never Fail to Look Good
How to ace formal outfits every time.
By Maxine Eggenberger
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14 Women Every Minimalist Should Look to for Outfit Inspiration
From Carolyn Bessette-Kennedy to Rosie HW.
By Maxine Eggenberger
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It's Official: Fashion People Will Live in These 9 Specific Jeans Trends This Year
The styles to know about.
By Maxine Eggenberger
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11 Chic Outfits That Always Look Great With Birkenstocks
Simple? Yes. Uncool? No.
By Maxine Eggenberger
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9 Graceful Celebrity Skirt Outfits That Are Making Me Forget All About My Jeans
This is how you do it.
By Maxine Eggenberger
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The Uncomplicated Top-and-Jeans Outfit You'll Find Chic Women Across Europe Wearing
So easy, so stylish.
By Maxine Eggenberger
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I'm an Editor Who's Hard to Impress—9 New Pieces That Get a Yes From Me
A perfectionist's edit.
By Maxine Eggenberger
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At the Risk of Looking "Cheap", Our Editors Won’t Be Wearing These 5 Trends Anytime Soon
Plus the ones they're wearing instead.
By Maxine Eggenberger
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8 Timeless and Elegant Outfit Formulas French Women Will Rely on This Year
Chic looks in 3, 2, 1.
By Maxine Eggenberger
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These 6 Colours Are the Key to an Expensive-Looking Spring Wardrobe
The ones really worth investing in.
By Maxine Eggenberger
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People Always Compliment My Outfit When I Wear This Entry-Level Designer Item
Spoiler: It's not a bag.
By Maxine Eggenberger
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Cowboy Boots Can Be Tricky to Style—7 Cool Outfits That Make It So Easy
Do-si-do into spring.
By Maxine Eggenberger
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I'm in a Committed Relationship With Flat Shoes—6 Trends I'm Eyeing for Summer
Let's hear it for comfort!
By Maxine Eggenberger
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30 High-Street Bridesmaid Dresses I'd Genuinely Love to Wear
So pretty.
By Maxine Eggenberger
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The Pretty Dress Trend Fashion People Reach for When They Want to Look Chic and Classy
So fancy.
By Maxine Eggenberger
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10 Simple Outfits Fashion People Will Wear With Their Favourite Jeans This Season
Combinations to copy and paste.
By Maxine Eggenberger
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11 Classy Trouser Outfits That’ll Earn You So Many Compliments, It’ll Get Awkward
Your week in outfits, sorted.
By Maxine Eggenberger
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I Check Zara Every Day—15 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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9 Easy Dress-and-Trainer Outfits Fashion People Swear By In Spring
Our new favourite two-part outfit.
By Maxine Eggenberger
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20 Sustainability-Championing Brands Our Editors Really Rate
Take note.
By Maxine Eggenberger