
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn.
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"I Like to Douse It": Coco Gauff on Miu Miu Beauty's Going-Out Scent and Her Funniest Night in ParisAn exclusive chat with the tennis champion.
By Jamie Schneider
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Not Marshmallow, Not Vanilla: The Rich, Milky Fragrance That Will Be on Everyone's Necks This WinterThe key to smelling decadent in 2026.
By Jamie Schneider
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If You Want to Smell Sophisticated and Rich This Winter, Perfumers Recommend Wearing ThisThe ultimate blueprint.
By Jamie Schneider
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Kelly Rutherford Is the Queen of Iconic Elevator Selfies—These Are the Beauty Products Tucked Away in Her BirkinPlus, the staples Lily van der Woodsen would wear today.
By Jamie Schneider
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Glowy Skin Is My Bread and Butter—This Brightening Serum Is Like an IV Drip for My ComplexionI made it my mission to find the best.
By Jamie Schneider
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I'm a Beauty Editor Who Loves Clean, Minimal Glam—14 Chic Holiday Makeup Products I'm Eyeing for 2025Festive yet understated.
By Jamie Schneider
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“It’s Giving Ralph Lauren Christmas”: 14 Scents to Try If You Want to Smell Cozy, Rich, and TimelessCrackling fireplace optional.
By Jamie Schneider
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FYI, So Many Celeb MUAs and Editors Get Their Fave Lipsticks at the Drugstore—10 to Have on Your RadarNothing above $14.
By Jamie Schneider
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I've Never Been Enchanted by Scalp Scrubs—Until This One Gave Me Shampoo-Commercial HairAn enemies-to-lovers tale.
By Jamie Schneider
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Finding the Perfect Red Lipstick Is an Extreme Sport—MUAs, Celebs, and Editors Recommend *These* 11Truly timeless.
By Jamie Schneider
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3 Chic Parisian Women Say These Are the Best French Makeup Brands, PeriodShopping recs straight from the source.
By Jamie Schneider
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My 56-Year-Old Mom and I Compared Our Favorite Foundations—These 15 Tick Every BoxMakeup artists agree.
By Jamie Schneider
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I Tried a Fragrance Essence, and People Can't Stop Commenting on How "Clean and Crisp" I SmellAllow me to explain.
By Jamie Schneider
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This Fragrance Advent Calendar Is So Good I Couldn't Resist Opening Up All 24 SurprisesIt's not too late to get yours.
By Jamie Schneider
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It's a Fact: These Are the Most Timeless OPI Nail Colors Ever Made (You're Welcome)They never get old.
By Erin Jahns