
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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This Summer-Coded Mani Looks 10 Times Chicer in the Winter—Here's Proof
I know you're stylish if I see you with these nails.
By Jamie Schneider
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This Trending Nail Color Looks Even More Elegant on Your Toes—Angelina Jolie's Pedi Is Proof
I'm taking screenshots for my next appointment.
By Jamie Schneider
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Glowy "Vacation Skin" Is My Goal—15 Products That Make Me Look Like I Spent 2 Weeks OOO
I've spent years testing winter skincare gems.
By Jamie Schneider
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I Almost Can't Believe It, But These 16 Fragrances Are *Actually* on Sale for Cyber Monday
I'll take one of each.
By Jamie Schneider
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Colorful French Tips Are Already the Coolest Nail Trend of 2025—Here Are 25 Ideas You'll Love
Look at these tips.
By Mica Ricketts
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Ashley Olsen's 2000s Glam Is Going Viral, so Here's Every Step From the OG Makeup Artist
Still iconic 20 years later.
By Jamie Schneider
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It's Official: This "Dated" Hairstyle Is Making a Comeback in 2025—Lisa's Debut Is Proof
Don't knock it until you've tried it.
By Jamie Schneider
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Beauty's Night Out: Your Guide to Pop Star Beauty, Just in Time for Party Season
Sabrina! Tyla! Ari! Charli!
By Jamie Schneider
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Elle Fanning Has Blush Blindness (and She's Not Afraid to Say It!)—This $13 Product Is Key
"More, more, more—there can never be enough!"
By Jamie Schneider
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No Nail Polish Remover? No Problem—Manicurists Share the Best Tips (and What Not to Do)
This intel is vital.
By Jamie Schneider
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Olivia Rodrigo's French Red Lipstick Is About to Go (Even More) Viral
You could say I'm obsessed.
By Jamie Schneider
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Help—Kendall Jenner's Brand-New Tucked Bob Is All I Can Think About RN
Talk about winter hair inspo.
By Jamie Schneider
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Bella Hadid and Gwyneth Paltrow Apparently Love Sakara Life, so We Tried It for 30 Days
Here are our honest thoughts.
By Erin Jahns
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The TikTok Crowd Is Swapping Black Mascara for This Cool-Girl Color—I Cosign the Trend
Total eye candy.
By Jamie Schneider
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My Boss Gets Nonstop Compliments From This Fragrance Combo, so I Took It for a Test Drive
I can't believe I didn't wear it sooner.
By Jamie Schneider