Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. She has a penchant for trend forecasting, covering everything from innovative skincare launches to celebrity profiles, and her work has appeared in mindbodygreen, Coveteur, and more. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and she's been there ever since. When she’s not writing or testing the latest beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn.
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NGL, These Never-Before-Seen Beauty Sets Are the Reason I Shop the Nordstrom Anniversary Sale
I'd bookmark this.
By Jamie Schneider
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Brunettes, Meet Blue Shampoo—Your New Holy Grail for Vibrant, Rich-Looking Hair
A must for liquid hair.
By Jamie Schneider
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This French Perfume Makes Me Smell Like a Garden Fairy, and It's 30% Off RN
It's the epitome of elegance.
By Jamie Schneider
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The TikTok Crowd Is Swapping Black Mascara for This Cool Colour—I Cosign the Trend
Total eye candy.
By Jamie Schneider
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I'm on BeautyTok 24/7—Here Are 11 Products I Can't Believe Aren't Viral Yet
I'm done gatekeeping.
By Jamie Schneider
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This Product Often Flies Under the Radar, But Derms Say It's a Hero for Maturing Skin
So effective.
By Sarah Yang
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This TikTok-Viral Scent Is Flying Off Amazon Shelves Faster Than You Can Say "Prime Day"
It garners attention.
By Jamie Schneider
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Patrick Ta's Secret for Plump, Juicy Lips? Oh, Just This $5 Drugstore Hero
And it's on sale.
By Jamie Schneider
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This Red Light Tool Cleared My Skin in Weeks, and It's 20% Off on Amazon RN
Run, don't walk.
By Jamie Schneider
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I Asked Ashley Graham to Fill My Ulta Shopping Cart—Her Recs Did Not Disappoint
I now have eight new staples.
By Jamie Schneider
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I'm Honestly Proud of Myself for Keeping This New Serum Blush a Secret for So Long
Now I won't shut up about it.
By Jamie Schneider
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Glowy Skin Is My Bread and Butter—This Brightening Serum Is Like an IV Drip for My Complexion
I made it my mission to find the best.
By Jamie Schneider
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Hailey Bieber Has Officially Introduced Me to My New Favourite Bronzer, and Wow, It's Game-Changing
Celeb approved.
By Jamie Schneider
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Mend Split Ends, Kick-Start Hair Growth… Is There Anything This Underrated Hair Oil Can't Do?
It can do no wrong.
By Jamie Schneider
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Sophie Turner's Cool-Girl "Clavicut" Is My New Summer Hair Inspo
It gives South of France energy.
By Jamie Schneider