Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. She has a penchant for trend forecasting, covering everything from innovative skincare launches to celebrity profiles, and her work has appeared in mindbodygreen, Coveteur, and more. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and she's been there ever since. When she’s not writing or testing the latest beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn.
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I'm Calling It: In 2025, Face Wash Will Become the Beauty Main Character
The "unsexy" item is finally receiving hype.
By Jamie Schneider
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My Haircut in Paris Made Me Rethink Everything I Knew About Trending Styles
New look incoming.
By Jamie Schneider
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A Celebrity Makeup Artist Taught Me How to Make My Lips Look Twice Their Size—No Filler Needed
People keep asking for my secret.
By Jamie Schneider
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U Beauty's New 5-Minute Peel Is Like a Spendy Celeb Facial in a Bottle
I have the softest skin to prove it.
By Jamie Schneider
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J.Lo's Hairstylist Loves This Product for Bouncy Bombshell Hair, and It's 30% Off RN
*Adds to cart.*
By Jamie Schneider
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Taylor Swift's Glitter Freckles Are Just $16 on Amazon—and Going Fast
Star power. Literally.
By Jamie Schneider
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"Soft Matte" Makeup Is Trending for 2025—These 17 Setting Powders Are the Portal to Success
Expert picks and pro tips ahead.
By Shawna Hudson
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Georgia May Jagger Just Taught Me the 4 Best (and I Mean Best!) Model Makeup Hacks
Our exclusive interview is full of gems.
By Jamie Schneider
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With the Rise of Y3K Beauty, "Smart Nails" Have Never Been More Mainstream
"It's like cyberpunk goes couture."
By Jamie Schneider
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From Hailey Bieber to a Chanel Nail Artist, Everyone's Donning This Rich Fall Manicure
Booking my next appointment stat.
By Jamie Schneider
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Amazon Low-Key Carries the Most In-Demand Beauty Tools—These 17 Are Way on Sale
Jump on them now.
By Erin Jahns
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If Silky, Smooth, Shiny Hair Is on Your 2025 Bingo Card, You Need to Start Using This Product
Hairstylists agree!
By Kaitlyn McLintock
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I'm Already Thinking About Holiday Hair Trends, so I Asked a Fashion Designer to Give Me Inspo
The result is swoon-worthy.
By Jamie Schneider
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From Cherry to Brick to Oxblood, These Are the 10 Best Red Nail Polishes for Every Skin Tone
Instant elegance, no matter the season.
By Jamie Schneider
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It Took Years of Begging (Literally), But These Viral Beauty Products Are Back From the Vault
Act fast.
By Jamie Schneider