Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. She has a penchant for trend forecasting, covering everything from innovative skincare launches to celebrity profiles, and her work has appeared in mindbodygreen, Coveteur, and more. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and she's been there ever since. When she’s not writing or testing the latest beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn.
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Victoria Beckham's Vanilla Perfume Is the Ultimate Date-Night Scent (She Shares It With David)
"A vanilla with a difference."
By Jamie Schneider
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The Eye Shadow Apocalypse Is Officially Over—Maximalist Eyes Are Taking Over in 2025
Bye, '90s minimalism.
By Jamie Schneider
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People Tell Me My Hair Gives "'70s Cool Girl," and It's Thanks to These 15 Essentials
After much trial and error, I found the heroes.
By Jamie Schneider
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Hurry—These Too-Good-to-Miss Nordstrom Beauty Sets Are Only on Sale for 31 More Hours
Going, going, gone.
By Jamie Schneider
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We're Beauty Editors—Of Course We Created a Master List of Beloved Lip Oils
These glossy options tick every box.
By Jamie Schneider
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Effortless, Expensive-Looking, and Impossibly Chic—This Red Lipstick Is Already a Parisian-Girl Staple
An instant swipe of luxury.
By Jamie Schneider
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I'm Officially Crowning These My Emotional Support Pimple Patches—8 I Reach For in a Panic
Derms love 'em too.
By Jamie Schneider
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I'm Calling It: In 2025, Face Wash Will Become the Beauty Main Character
The "unsexy" item is finally receiving hype.
By Jamie Schneider
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My Haircut in Paris Made Me Rethink Everything I Knew About Trending Styles
New look incoming.
By Jamie Schneider
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A Celebrity Makeup Artist Taught Me How to Make My Lips Look Twice Their Size—No Filler Needed
People keep asking for my secret.
By Jamie Schneider
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U Beauty's New 5-Minute Peel Is Like a Spendy Celeb Facial in a Bottle
I have the softest skin to prove it.
By Jamie Schneider
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J.Lo's Hairstylist Loves This Product for Bouncy Bombshell Hair, and It's 30% Off RN
*Adds to cart.*
By Jamie Schneider
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Taylor Swift's Glitter Freckles Are Just $16 on Amazon—and Going Fast
Star power. Literally.
By Jamie Schneider
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"Soft Matte" Makeup Is Trending for 2025—These 17 Setting Powders Are the Portal to Success
Expert picks and pro tips ahead.
By Shawna Hudson
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Georgia May Jagger Just Taught Me the 4 Best (and I Mean Best!) Model Makeup Hacks
Our exclusive interview is full of gems.
By Jamie Schneider