
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
-
IMO, Only the Chicest Individuals Will Embrace This Controversial Pedicure Trend
It's defining summer 2025.
By Jamie Schneider
-
10 Perfumes to Try If Your Taste Screams "Baccarat Rouge!" But Your Budget Cries "No!"
I've got you.
By Erin Jahns
-
This Celeb Hairstylist Created "the Rachel"—Now, He's Launching an Iconic Haircare Line
Exclusive details ahead.
By Jamie Schneider
-
Rare Beauty's New Perfume Is All My Group Chat Can Talk About—Here Are My Honest Thoughts
"Is it worth it???"
By Jamie Schneider
-
Yep, "Bubble Bunny" Is Officially the Chicest OPI Combination of All Time
It's not to be missed.
By Jamie Schneider
-
Every Ridiculously Chic Person I Know Has a Thing for Party Perfumes—Here's Your Starter Pack
Rich, sultry, and refreshingly unexpected.
By Jamie Schneider
-
Hailee Steinfeld's Soft, Ethereal Glam Is My Entire Bridal Mood Board, so I Asked for Her Go-To Product Recs
From a peachy-girl blush to an "instant glow" serum.
By Jamie Schneider
-
These Are the Best Makeup Products of Summer 2025—Full Stop
Some are new. Others are tried-and-true. All are stunning.
By Jamie Schneider
-
From Cherry to Brick to Oxblood, These Are the 10 Best Red Nail Polishes for Every Skin Tone
Instant elegance, no matter the season.
By Jamie Schneider
-
How to Choose the Best Flat Iron so You Don't Damage the Eff Out of Your Hair
Extra-fried hair is not the move.
By Shawna Hudson
-
Cardi in Paris, Kylie in L.A.—Every Cool Celeb Is Sporting This Classy Nail Trend RN
Some may even say it's anti-summer.
By Jamie Schneider
-
Stop Everything—Kendall Jenner's MUA Finally Has Her Own "Underpainting" Line
I can confirm it's *very* good.
By Jamie Schneider
-
The 9 Makeup Trends Defining 2025, According to Celebs and Beauty Experts
Each one deserves a spot on your mood board.
By Jamie Schneider
-
Accessible, Aspirational Beauty Is the Future—a Model and Amputee Shares the Brands Doing It Right
Plus, the daily staples she swears by.
By Jamie Schneider
-
This $28 J.Lo-Approved Product Took My Hair From Dull to Glossy in 15 Seconds
I'm impressed.
By Kaitlyn McLintock