
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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Colorful French Tips Are Already the Coolest Nail Trend of 2025
Here are 25 ideas you'll love.
By Mica Ricketts
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This At-Home Facial is Loved By Hailey And Bella—And It's Basically Free
You have to see these before and afters.
By Jamie Schneider
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I'm a Beauty Editor, so Finishing Skincare Products Is My Highest Form of Praise—11 Running on Empty
Oh, these are good.
By Jamie Schneider
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If You Hate the Way Sunscreen Feels, Let Me Introduce You to This Trending Alternative
The only product I want to wear right now.
By Jamie Schneider
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I Gave Myself a Bella Hadid– and Hailey Bieber–Inspired Ice Bath Facial Every Day for 2 Weeks—the Results Say Everything
I'm texting these photos to my aesthetician.
By Jamie Schneider
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3 Chic Parisian Women Just Told Me Their Top French-Girl Makeup Tips
You're welcome.
By Jamie Schneider
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Exclusive: Sabrina Carpenter Wore This Soon-to-Be-Viral Prada Lip Balm in Her "Manchild" Music Video
Remember the sneaky reference?
By Jamie Schneider
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Not to Brag, But I've Mastered the Art of the 5-Minute Face—the Best Secrets I Learned From MUAs
Summer makeup 101.
By Jamie Schneider
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I Stopped Someone Mid-Workout to Ask What Perfume They Were Wearing—It's $23, and I Can't Stop Spraying It
You'll legitimately never guess what it is.
By Jamie Schneider
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Trust Me—These 10 "Boring" Nail Colors Transcend Trends and Always Look Chic
Universal crowd-pleasers.
By Jamie Schneider
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Say Hello to "Toasty Glam," the Hottest (Had to) Makeup Trend of Summer 2025
It's flooding my FYP.
By Jamie Schneider
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My 56-Year-Old Mom and I Compared Our Favorite Foundations—These 15 Tick Every Box
Makeup artists agree.
By Jamie Schneider
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Scoping Out Nail Trends Is My Extreme Sport, and I'm Predicting a "Sunny French" Summer
Classic yet striking.
By Jamie Schneider
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Leighton Meester Just Wore the Trending Hairstyle Every Chic 2025 Bride Has Been Eyeing
It's giving Blair Waldorf meets Jane Birkin
By Jamie Schneider
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According to Celebrity Manicurists (and Hailey Bieber), "Soft Serve" Nails Are Taking Over Summer 2025
So yummy.
By Jamie Schneider