
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn.
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Rihanna Just Confirmed the Spring Beauty Trend I’ve Been Forecasting for MonthsCalled it.
By Jamie Schneider
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Teyana Taylor Just Cosigned the $12 Viral Lipstick That Makes You Look Like a ‘90s Icon*Adds to cart*
By Jamie Schneider
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Experts and My Pinterest Feed Agree: These 5 Lip Trends Are Dominating Spring 2026Fresh and dreamy.
By Jamie Schneider
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Keke Palmer Just Told Me Her Go-To Freckle Pen, Fragrance, and Pixie-Cut Styling EssentialRead our Unfiltered interview.
By Jamie Schneider
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I Spent My Whole Morning Scrolling Nordstrom’s Beauty Sale—10 Items I’d Buy With $368Including a few luxury finds.
By Jamie Schneider
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I'm a Beauty Editor—If I Had to Edit My Skin Routine to 3 Products, It’d Be This, This, and ThisMy nonnegotiables.
By Jamie Schneider
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My Birthday Is on the Horizon—Every Chic Fashion and Beauty Item I'm Subtly Texting to My FriendsFrom Zara to Prada to Augustinus Bader.
By Jamie Schneider
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Let It Be Known: Bratty Little Side Bangs Are Back (and Better Than Ever)Cue the hair flip.
By Jamie Schneider
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It's Official: These Are the 15 Best Mousses to Define All Types of Curly HairWe tested them all.
By Jamie Schneider
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I’m a Beauty Editor Who Loves a Dewy, Spring Scent—13 On-Sale Fragrances I’m Buying at SephoraThe most irresistible.
By Jamie Schneider
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The Bride-to-Bob Pipeline Needs to Be Unpacked—Here's Why so Many Go Short After Saying "I Do"The post-wedding chop is real.
By Jamie Schneider
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Calling My Nail Tech—Hailey Bieber Just Convinced Me to Try This Anti-Spring Mani TrendHere for it.
By Jamie Schneider
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We Swam, Sunbathed, and Sweat Through 16 "Waterproof" Eyeliners—These Came Out on TopThey never smudged, faded, or transferred.
By Kaitlyn McLintock
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Jessica Simpson on Confidence, At-Home Lasers, and How Daisy Duke Changed Her Skincare POV"Perspective is everything."
By Jamie Schneider
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Lucy Hale's 2026 Beauty Routine? Simple, Skin-Focused, and Not at All Aria Montgomery-CodedDiscover her updated steps and products.
By Jamie Schneider