Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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Trust Me, I'm an Editor—These 6 Jacket Trends Are Going to Dominate for Autumn
I've done the research.
By Emily Dawes
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I Just Assembled 5 Incredibly Chic Autumn Outfits Entirely From H&M
Easy and affordable.
By Emily Dawes
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Zoë, Kaia and J-Law All Just Wore the Anti-Heels French Girls Love
You bet I'm buying a pair.
By Emily Dawes
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I Just Did a Huge H&M Order for Autumn—These Are the Pieces I'm Keeping
Guaranteed to sell out quickly.
By Emily Dawes
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I'm Obsessed With Wide-Leg Trousers—6 Autumn Shoes I'm Wearing With Them
These pairings always work.
By Emily Dawes
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I Live in Striped Jumpers All Year—This Is Where I Find the Best Ones
So timeless.
By Emily Dawes
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A Fashion Editor's Guide to Southern California—What to Eat, Shop and Pack
Warning: this may make you book a holiday.
By Emily Dawes
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It's Official: These Are the 30 Most-Wanted Fashion Items of 2023 So Far
They must be good.
By Emily Dawes
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I'm a Stylist—5 Ways I'm Wearing My Linen Trousers Now and Into Autumn
My most-worn item.
By Emily Dawes
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These 29 Dresses Are Honestly the Easiest Things to Throw On In the Morning
A very stylish selection.
By Emily Dawes
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This Is What Our Editors Would Actually Buy During the October Prime Day
Only the worthwhile items.
By Emily Dawes
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This Chic, Instagram-Famous Cardigan Just Went Into the Reformation Sale
Run, don't walk.
By Emily Dawes
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The New Matches Flash Sale Is Jaw-Dropping—33 Items You Need to See
There's huge discounts for a few days.
By Emily Dawes
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Trust Me, The Row’s Wide-Leg Trousers Are a Wardrobe Staple You’ll Never Regret
Introducing, the chicest trousers.
By Emily Dawes
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Every Fashion Person I Know Is Finishing Their Outfits With These Earrings Now
Instant polish.
By Emily Dawes
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Fashion People Can't Stop Carrying These Designer-Looking High-Street Bags
I'll let you in on the secret.
By Emily Dawes
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I'm All About Hushed Luxury: Here's My Summer-to-Autumn Capsule
Simply beautiful.
By Emily Dawes
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I Just Found So Many Chic Autumn Staples In the Me+Em Sale
Thinking ahead.
By Emily Dawes
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Loewe's Tank Top Is Back in Stock—I Still Think It's a Smart Buy
I want it more than ever.
By Emily Dawes
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I've Been a Stylist for 20 Years—These Are My Key Summer Wardrobe Staples
Angie Smith shares her top picks.
By Emily Dawes
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Out of All the Basket Bags Out There, Fashion People Love This One the Most
Consider us influenced.
By Emily Dawes
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5 Expensive-Looking Shorts Outfits You Can Wear Again and Again
Your new go-tos.
By Emily Dawes
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If You Thought These H&M Summer Dresses Were Designer, I Wouldn't Blame You
I'm impressed.
By Emily Dawes
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I’m a Stylist—These Are the Dress Brands I Actually Wear All the Time
They're all under-£300.
By Emily Dawes
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I'm a Stylist—Here's Everything I Just Wore on Holiday in the South of France
Euro-summer inspiration.
By Emily Dawes