Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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This One Simple H&M Item Always Makes Outfits Look Classy
A wardrobe hack, if you will.
By Emily Dawes
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27 Under-£100 Autumn Buys That Look Incredibly Expensive
My affordable wish list.
By Emily Dawes
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I Wear Jeans Daily—13 Fresh Ways I'm Styling Them for Autumn 2024
Bookmark this page.
By Emily Dawes
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This Classic French Jacket Style Is Back Again for Another Autumn
Never a bad investment.
By Emily Dawes
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I Spent Hours Scrolling the Bank Holiday Sales—These 7 Are Really Worth Seeing
From Arket to H&M.
By Emily Dawes
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I’m Manifesting My Chicest Autumn Ever—12 Simple Items That Will Get Me There
Trust me on this one.
By Emily Dawes
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These Anti-Trend Luxury Handbags Say "I'm in the Know"
Minimalists, this one's for you.
By Emily Dawes
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We're Fashion Editors—the 9 Best Items From The Row That Are Truly Worth the Investment
They'll never date.
By Emily Dawes
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9 Anti-Trend Items Fashion Experts Are Wearing With Their Jeans This Year
Simple but effective.
By Emily Dawes
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I Want My Nails to Look Classy and Elegant—These Colours Fit the Bill Perfectly
We've searched high and low for the best ones.
By Emily Dawes
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7 Easy Denim Skirt Outfits Our Editors Plan on Trying This Season
How to wear the trend.
By Emily Dawes
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Not All Street Style Is Out-There—These 7 Simple Looks Are So Easy to Copy
We'll be stealing these ideas, thank you.
By Emily Dawes
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The 11 Arket Buys Fashion People Can't Get Enough of Right Now
The numbers don't lie.
By Emily Dawes
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I Just Bought So Many COS Best-Sellers in the Summer Sale
High-street heroes for less.
By Emily Dawes
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I'm a Stylist—Here's Everything I Just Wore on Holiday in the South of France
Euro-summer inspiration.
By Emily Dawes