Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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I Searched Through Thousands of High-Street Coats—These 31 Are the Most Expensive-Looking
There's something for everyone.
By Emily Dawes
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It's Official: These Are the 15 Most Popular COS Buys of 2024 So Far
Top-tier best sellers.
By Emily Dawes
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I'm 5'2", and I've Figured Out How to Wear This Difficult Trouser Trend
Tried and tested.
By Emily Dawes
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This Is What Our Editors Would Actually Buy During the Amazon Prime Day Sale
Only the best bits.
By Emily Dawes
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Years Later, This Best-Selling Jacket Is Still the Perfect Autumn Layer
A sensible investment, as it turns out.
By Emily Dawes
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I'm an Editor—These 9 Items From The Row Are Truly Worth the Investment
They'll never date.
By Emily Dawes
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This 50%-Off Whistles Sale Is Incredibly Rare—20 Picks I'd Recommend
Timeless buys ahead.
By Emily Dawes
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The WWW Gift Guide: 58 Chic Buys We'd Love to Open Ourselves
Something for every budget.
By Emily Dawes
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Classy Dressers in London and Paris Swap Their Trainers for This Classic Flat Shoe Every Autumn
25 of the best pairs.
By Emily Dawes
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Stop Everything! Mango's Sell-Out Faux-Shearling Jacket Is Back for 2024
And in a new colour no less.
By Emily Dawes
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This New H&M Coat Is About to Make You Look a Whole Lot Richer Than You Are
There are two colours to choose from!
By Emily Dawes
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This Classic Leather Tote Might Be the Most Useful Item You'll Ever Buy
I always recommend it.
By Emily Dawes
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UGG Season Is Almost Here—the 6 Best Styles to Shop Before They Sell Out
And where to find them in stock.
By Emily Dawes
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My Vibe Right Now Is "Autumn in New York"—11 Outfits That Fit My New-Season Aesthetic
It's a lifestyle.
By Emily Dawes
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I've Been a Stylist for 10 Years, and I Swear By H&M's Affordable Cashmere
If you know, you know.
By Emily Dawes