Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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I've Been a Stylist for 20 Years—These Are the Key Buys on My Winter 2024 Wish List
Listen to the expert.
By Emily Dawes
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I Just Scrolled Through So Many Petite Winter Buys—These 26 Were the Very Best
Petite people, this one's for you.
By Emily Dawes
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I'm a Fashion Editor—16 Affordable Jewellery Brands I Wish I Could Keep a Secret
Tell no one.
By Emily Dawes
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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The 9 Zara Buys Everyone Wants Right Now
This month's best sellers.
By Emily Dawes
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Luxury Purchases Need to Be Worth It—21 New-Season Items That Are Truly Special
Let's get into it.
By Emily Dawes
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I Searched Through Thousands of High-Street Coats—These 31 Are the Most Expensive-Looking
There's something for everyone.
By Emily Dawes
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It's Official: These Are the 15 Most Popular COS Buys of 2024 So Far
Top-tier best sellers.
By Emily Dawes
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21 Expensive-Looking Knitwear Buys From & Other Stories, Arket and COS
It's time to get cosy.
By Emily Dawes
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I'm Over Ostentatious Designer Bags—11 Low-Key Styles That Say "I'm in the Know"
They're all on our wish lists.
By Emily Dawes
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I'm 5'2", and I've Figured Out How to Wear This Difficult Trouser Trend
Tried and tested.
By Emily Dawes
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If You’re Looking for a Forever Coat, This One Is Always a Wise Investment
No regrets here.
By Emily Dawes
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This Is What Our Editors Would Actually Buy During the Amazon Prime Day Sale
Only the best bits.
By Emily Dawes
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Years Later, This Best-Selling Jacket Is Still the Perfect Autumn Layer
A sensible investment, as it turns out.
By Emily Dawes
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Celebs, Influencers and I Agree—This Is the Most Classic Coat You Can Buy
It will never let you down.
By Emily Dawes