Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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Chloé's Street Style-Famous Woody Tote Bag Is Back, and Looking Better Than Ever
So many new versions.
By Emily Dawes
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These Designer-Looking Handbags Will Fool Anyone Into Thinking They're Expensive
Get the most bag for your buck.
By Emily Dawes
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12 Easy Items, One Chic Capsule: What to Pack for a Mediterranean Mini Break
Your definite guide.
By Emily Dawes
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I'm 32—This Is the Summer Trend I'm Buying From M&S, Arket and H&M
Chic.
By Emily Dawes
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I'm on the Hunt for Anti-Trend Sandals—Here Are 19 Timeless Styles I've Seen and Loved
A footwear staple.
By Emily Dawes
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I'm a Stylist—5 Ways I'm Wearing My Linen Trousers Now and Well Into Summer
My most-worn item.
By Emily Dawes
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I've Got Expensive Taste, But This £7 Tank Top Is My Most-Worn Wardrobe Staple
It has so many five-star reviews.
By Emily Dawes
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I Always Get So Many Compliments When I Wear These High-Street Linen Trousers
Perfect for the heatwave.
By Emily Dawes
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Two Summers On, and We're Still Wearing the Timeless Summer Dress J.Law Loves
An unexpected winner.
By Emily Dawes
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It's True: & Other Stories Just Restocked Its Most Popular Dress for 2024
I can personally recommend it.
By Emily Dawes
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7 Minimalist Outfits That Are Guaranteed to Earn You Compliments This Spring
So easy but effective.
By Emily Dawes
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The Bag on Every Fashion Person’s 2024 Wish List Just Came Back in Stock
My dream investment piece.
By Emily Dawes
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Dress Season Has Arrived! 30 Easy Throw-On Styles That Still Feel Really Polished
Chic wardrobe heroes this way.
By Emily Dawes
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Tenniscore Is My Whole Spring Vibe—12 Chic Items to Get the Look
A look worth following.
By Emily Dawes
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These Spring Outfits All Look So Expensive Thanks to a Few Easy Items
You probably already own a lot of them.
By Emily Dawes