Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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These 3 Best-Selling & Other Stories Dresses Are Easy, Ageless and Anti-Trend
All-round winners.
By Emily Dawes
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These Feel-Good High-Street Pieces Make for Happy Scrolling This Summer
Your definitive edit.
By Emily Dawes
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PSA: The & Other Stories Midi Dress All Our Editors Love Is Now on Sale
The dream linen dress.
By Emily Dawes
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33 Affordable Buys That Still Feel Like Pure Quiet Luxury
You're welcome.
By Emily Dawes
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This Summer Workwear Capsule Will Make You Look Polished on the Hottest Days
It's here to save you.
By Emily Dawes
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I'm on the Hunt for Anti-Trend Sandals—Here Are 20 I've Seen and Loved
They'll look good year after year.
By Emily Dawes
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Pretty Dresses! Chic Linen! Sandals! These Are the Best Summer Sales Buys
Arket, Zara, Net-A-Porter and more.
By Emily Dawes
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16 "Boring" Staples Fashion People Are Wearing on Repeat This Summer
Warm-weather essentials.
By Emily Dawes
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7 Easy-to-Copy, Minimalistic Summer Outfits That Will Always Look Chic
Your holiday wardrobe, sorted.
By Emily Dawes
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35 Elevated Linen Buys to Suit Every Budget
So chic.
By Emily Dawes
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I'd Never Buy Designer Sandals—5 High-Street Brands I Turn to Instead
All the best options, store by store.
By Emily Dawes
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This Easy Linen Outfit Is All Fashion People Want to Wear This Summer
Your fast track to looking chic in the heat.
By Emily Dawes
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12 Easy Items, One Chic Capsule: What to Pack for a Mediterranean Mini Break
Your definite guide.
By Emily Dawes
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The 6 Low-Effort Outfit Ideas Fashion Person Wear That Are Chic and Classic
All hail low-maintenance style.
By Emily Dawes
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I'm 5'2"—Here Are All the Petite Summer Dresses I Can Genuinely Recommend
No hemming required.
By Emily Dawes
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30 Chic Buys From the Arket, & Other Stories and Massimo Dutti Summer Sales
Sure to sell out.
By Emily Dawes
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These Expensive-Looking H&M Buys Are Going to Dominate This Summer
Get them before they're gone.
By Emily Dawes
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30 Chic Linen Buys From Arket, Stories and H&M to Elevate Your Summer Outfits
Your warm weather wardrobe heroes.
By Emily Dawes
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I'm a Stylist—This Is the 12-Piece Summer Capsule I Recommend to All My Clients
The inside line.
By Emily Dawes
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5 Anti-Jeans Trouser Trends I Plan On Wearing All Summer
Fashion people are with me.
By Emily Dawes
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I Just Found the Prettiest Throw-On Heatwave Dress for Under £100
You're welcome.
By Emily Dawes
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I Always Get So Many Compliments When I Wear These High-Street Linen Trousers
Perfect for the heatwave.
By Emily Dawes
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These Perfect Neutral Nail Colours Are Ideal If You're a Minimalist
We've searched high and low for the best ones.
By Emily Dawes
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PSA: The Arket Blazer All Our Editors Love Is Now On Sale
And we couldn't be happier!
By Emily Dawes
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& Other Stories' Sell-Out Maxi Dress Is Back in a Chic New Colourway
I gasped.
By Emily Dawes