Every Fashion Editor Knows This Brand Makes the Very Best Summer Dresses

Often, certain designer brands will become renowned for particular items. Let’s take Loewe, for example. Of course, its basket bags instantly spring to mind. Then there’s Gucci, whose belts can be spotted a mile off. It’s not often, though, that brands have the power to become instantly recognisable just through detail alone, without any logos or branding. But luxury Australian label Zimmermann has done just this, and its dresses have become renowned for their exquisite designs and feminine aesthetic.

Founded in 1991 by sisters Nicky and Simone Zimmermann, the Aussie label is now a one-stop shop for summer, having created everything from puff-sleeved co-ords to unmissable swimwear, sunglasses and shoes.


(Image credit: @chrissyford)

Fashion influencer Chrissy wearing Zimmermann's postcard spliced minidress. 


(Image credit: @jourdandunn)

Model Jourdan Dunn wearing Zimmermann's Jeannie open-back minidress. 

Loved by fashion editors, influencers and celebrities (including J.Lo, Beyonce, Kendall Jenner and Kate Middleton), Zimmermann dresses have that special something that makes you want to cherish them way beyond one season. Of course, the mini, midi and maxi styles make for the perfect wedding-guest look, but you’ll find any excuse this summer to embrace the prints, statement sleeves, lace, crochet and cut-out styles for any occasion.

Shop our edit of the 15 Zimmermann dresses we can’t stop thinking about.

Shop Zimmermann Dresses:

Next Up: 30 Easy Linen Dresses That Will Keep You Looking Chic All Summer

This story was originally published at an earlier date and has since been updated.

Freelance Fashion Editor

Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning.

Back to Who What Wear. With hundreds of published stories on site, Harriet knows what the WWW reader wants. Keeping up to date with the latest It buys and runway trends, she can guarantee to keep you one step ahead of the most stylish people.

When not writing or styling, Harriet loves to go shopping (yes, more fashion). If she’s not in a local Hackney bar or restaurant, you can find her forever searching for her next holiday destination.