32 Zara Pieces London Girls Are 100% Going to Buy

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Remember when Carrie Bradshaw quipped that when she was strapped for cash, she used to buy fashion magazines over food because she felt that they "fed her more”? Well, contrary to Bradshaw, nothing comes between this girl and a burrito, but I do understand her sentiment.

In 2019, I moved out of London after almost a decade spent in the capital. While there are certainly people, places, and—goes without saying—restaurants that I miss, the thing I miss the most is the fashion—specifically seeing what London girls are wearing. There’s nothing I loved more than, on the weekend, heading to sartorial hot spots to see what the coolest dressers in the capital were wearing. There’s just something so cool about the intrinsic London style that seems to sweep the city.

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(Image credit: COURTESY OF ZARA)

Call it nostalgic longing, but upon looking at Zara’s new-in section, I couldn’t help but think that the brand has nailed that London cool-girl aesthetic with its latest collection. Sure, it helps that some of the pieces were photographed on the streets of London, catapulting me back there in a fevered heartbeat. Regardless, Zara's fusion of relaxed tailoring, excellent separates and bold colours when you least expect it is on the money.

For old times' sake, I’ve rounded up an edit of the Zara pieces I can picture being everywhere when I next travel to London. Scroll on to see them.

Shop My London-Girl Zara Edit

Next Up: I've Done the Research—These Are the 6 Prettiest Print Trends of 2023

This post was originally published at an earlier time and has since been updated. 

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Maxine Eggenberger
Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.

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