I’m Currently Obsessed With London Style—Shop These 6 Trends to Get the Look


(Image credit: @camillecharriere)

The London fashion crowd are by far the coolest people I follow on any platform. They have a knack from uninhibited outfit pairings that feel authentic, grunge, chic, and new all at the same time. Effortlessness and spot-on trend dressing live simultaneously for them in a way that is unlike most. Hence why I’ve taken the time to break down their current favorite trends. 

There is a history to British fashion that makes it rich, grunge-y, and decadent. And the legacy continues through today’s fashion set. They curate a mixture of androgynous trends like neckties and suiting with vintage trends like retro sneakers and classic vests. 

I’ve taken the liberty of shopping out the top trends for dressing with the ease and coolness of a Londoner below.

Retro Sneakers


(Image credit: @lizzyhadfield)

These match-all sneakers are your trusty, reliable, and comfortable option for everyday. These sneakers are the epitome of the ease of British dressing. 

Neck Ties


(Image credit: @camillecharriere )

If anyone can pull off a necktie it's a London fashion person. This trend immediately edges up any look. 

Head-to-Toe Leather


(Image credit: @amagodson_a)

The British crowd is definitely not afraid of statement ensemble. Head-to-toe leather is as extroverted as it is refined.



(Image credit: @fozzisbozz)

The coolest topper for any outfit is an ultra-chic beret. Dainty, sophisticated, and edgy. 

Oversized Blazers


(Image credit: @monikh)

A boxy blazer is a surefire way to look as effortlessly fashion-forward as a London local. Throw over anything from a sweatsuit to a vest.



(Image credit: @camillecharriere)

Vintage-style vests are a cool-girl staple and the British do it best. Wear it with a full suit or with casual denim.

Next: Insomnia Caused Me to Spend 4 Hours on Mango—Shop My Late-Night Cart

Copelyn Bengel
Associate Shopping Editor

Copelyn is the associate shopping editor for Who What Wear based in New York City. She writes about fashion and accessory trends in addition to creating original content.

Before her time at Who What Wear, Copelyn was at Bustle Digital Group working on the accessory market for cover shoots and fashion features across Nylon, The Zoe Report, Bustle, Romper, and Elite Daily. Copelyn has also previously worked at InStyle and Cosmopolitan in the fashion and accessory departments on shopping and fashion market.

Copelyn has a journalism degree in editing and graphic design from the University of North Carolina at Chapel Hill. In her spare time, Copelyn freelances in graphic and web design in the fashion-and-lifestyle space. She also loves to upcycle clothing and home décor as well as collect an embarrassing number of colorful sneakers and experiment with her hair color.