Kosas Has Finally Arrived In the UK—These Are the 7 Products I'd Truly Recommend

Whether it was via a viral Tik Tok, online or the GRWM of a self-confessed celeb obsession—I’m looking at you, Hailey Bieber—I’m pretty sure you’ve seen something pop up about Kosas in the last few months. Positioned as "clean makeup for skincare freaks”, the brand prides itself on creating products that are lightweight, comfortable to wear, suitable for all skin types and contain active ingredients that actually benefit the area you’re applying them to. For instance, the brow gel contains castor oil to help the hair grow and the powder harnesses the benefits of Chinese peony to detoxify the skin. We're off to a strong start, right?



Founded in 2015 by multi-talented LA artist Sheena Yaitanes, Kosas finally launched into the UK in March and has already caused quite a stir in the industry. From the plumping foundation, brightening concealer and highly-pigmented lipgloss to the spray-on serum, nourishing deodorant and exfoliating body wash, you’d struggle to find a beauty editor who doesn’t now consider at least one of the products to be a regular in their routine. Not to mention the fact that Kosas has long established itself in the beauty kits of Gwyneth Paltrow and Drew Barrymore to name a few.



The Kosas goodies I took away at the launch event.

For me personally? After taking away an edit of bestsellers and icons at the launch event I can safely say seven—yes, seven—have become day-to-day staples in my makeup bag. I love how easy they are to apply, how natural they look and how buildable and bendable the formulas are. If I had to pick a favourite from the entire line up that I’d urge you all to try, it would be the Revealer Super Creamy + Brightening Concealer. Not only is it amazing at brightening the under eye area, it also makes light work of covering redness and blemishes without settling into fine lines or looking heavy. I tried it on my mum who has more mature skin and she also loved it. 



Wearing a full face of Kosas beauty.

Keep scrolling for my seven favourite and best Kosas products, including that now iconic concealer, as well as a few I can't wait to get my hands on.

The Best Kosas Products:

1. Plump and Juicy Vegan Collagen Spray-On Serum

2. Revealer Skin Improving Foundation

3. Revealer Super Creamy + Brightening Concealer

4. Cloud Set Baked Setting & Smoothing Powder

5. Air Brow Tinted Volumizing Treatment Gel

6. Wet Lip Oil Gloss

7. 10-Second Eye Gel Watercolour Eyeshadow

The Kosas Products on My Wishlist:

Tinted Face Oil

Dreambeam Spf 40 Pa++++

Good Body Skin AHA + Enzyme Exfoliating Body Wash

Next Up: Skin Tints Are Trending Right Now—These 14 Are the Best

Mollie Burdell is a freelance beauty editor, presenter and host. She trained as a makeup artist at the prestigious Delamar Academy, covering everything from prosthetics and theatre to TV and film, and then went on to graduate from university with a First Class Honours degree in journalism.After completing internships at Grazia, Look, Cosmopolitan and Stylist, she landed her first writer role at Superdrug's Dare magazine. Mollie then joined the Harrods content team as a beauty writer before being promoted to the deputy beauty editor. There, she developed the content strategy, tone of voice and creative identity for H Beauty—Harrods's standalone regional beauty stores. When she wasn't interviewing the likes of Gigi Hadid, Miranda Kerr and Regé-Jean Page, you'd find her on a live broadcast, hosting an event, shooting video content, reviewing the lastest beauty launch on social or crafting a magazine feature. She has also hosted and contributed to the LuxeGirl by SheerLuxe YouTube series.When Mollie isn't writing about beauty, you'll find her talking about it on a TikTok shop, dancing to pretty much anything with a beat, reading a crime thriller or performing a solo rendition of "One Day More" from Les Mis.