Charlotte Tilbury’s Eye-Enhancing Collection Is Here, and We're Obsessed

Sadly, there is no one-size-fits-all approach to makeup. A foundation that makes one person look radiant and glowing could totally wash out another, while a blue-toned red lipstick that gives you the whitest smile going could do absolutely nothing for the next person. Over the years, this is a concept that the beauty industry has very much got to grips with: Foundation shades are now divided into skin undertones (with 40+ shades), a lipstick line could boast 30+ shades and you can get your hands on a full spectrum of bronzer shades, from cool to warm.

One product that has fallen behind in the easy-to-shop race, however, is eye shadow. Just like every other item of makeup, the shade of eye shadow that you settle on has the power to make or break your look. Not only does it have to complement your skin tone, but it also turns out that it should also work in collaboration with your eye colour too. Celebrity makeup artist (and niece of Charlotte Tilbury herself), Sofia Schwarzkopf-Tilbury explains, "Eyes are rarely just one colour. Select colours that enhance the hues you want to amplify. A great way to get to know colour is to work with a colour wheel. It’s a secret tool all makeup artists are taught to use.”

So what exactly does this mean? Well, it turns out that when you wear a shadow colour that is opposite to your eye colour, the contrast works to intensify your natural eye colour. "Blue eyes work best with warm champagne tones, green eyes look great with pinks and purples, hazel eyes pop against rich greens and brown eyes work with almost every colour, but blue makes an amazing contrast,” says Sofia. To put the theory to the test, we tried out the brand-new Charlotte Tilbury Eye Colour Magic Collection. You're welcome. 

Green Eyes


(Image credit: @ZOEPOPI)

"While I love a winged liner look, coloured eye shadow is something I very rarely experiment with myself, usually leaving complicated makeup application to the experts (or my former-makeup artist sister). Despite my trepidation, Charlotte Tilbury's Luxury Palette in Mesmerising Maroon was so easy to use, even for a makeup rookie like me. Not to mention, the rosy-toned shadow and burgundy liner made the perfect contrasted for my green eyes." —Zoe Anastasiou, fashion editor

Hazel Eyes


(Image credit: @SHANNONLAWLOR)

When I first saw the khaki green shades in the palette, I was worried. I am by no means a whizz when it comes to eye shadow and I felt like trying to find a way to make green work was going to be tricky, to say the least. However, the simple four-step guide on the back of the palette made it all super easy and, actually, I was quite impressed with the results. I was reluctant to go in with the liner, but in the end, I'm so glad that I did because it added a smoke to the look that I think it really needed. As an added bonus, my normally muddy-looking eyes look way more vibrant (if I do say so myself).

Blue Eyes


(Image credit: @EMMASPEDDING)

"So this really works. My eyes don’t normally look as blue as they do in this picture, and as soon as I put the coppery shadow onto my lids my eyes instantly seemed to change colour. I don’t wear much makeup day to day and so am normally scared of anything too trend-led, but these shades feel subtle enough for me to wear them every day. Charlotte, you’re a magician." —Emma Spedding, editor

Brown Eyes


(Image credit: @EMILYJDAWES)

"I'm usually an eye makeup avoider (a few lashings of mascara and I'm set) but, hey, I was up for the challenge this time as I love a bit of Charlotte Tilbury. The blue palette gave more of a grey smoky-eye effect, which would be great for an evening out, but it was adding the eyeliner that really made the colour pop. I wouldn't use this every day but I now have a new go-to if I ever want a bit of drama." —Emily Dawes, freelance branded content editor

Next up, Hermès Beauty has launched, and this is what I really think of the new lipsticks.

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.