Farfetch Now Has Beauty – Here's What A Beauty Editor Is Adding To Her Basket

Let me preface this by saying I knew Farfetch's new beauty launch would be next-level. (It's one of our all-time favorite destinations for fashion, after all.) I just didn't know how next-level. So cue my utter excitement and credit card–grabbing once I arrived at the site's product-studded landing page, where you can now shop over 100 leading beauty brands. The offering includes leading names like Charlotte Tilbury and smaller, cult-loved indie brands like Vintners Daughter.

"Farfetch Beauty is the destination for celebrating the transformational nature of beauty as a mode of identity in contemporary culture while championing the emotional connection of how modern beauty makes you feel and not just how you look," a press release from the retailer explains. "Through an immersive crossover between fashion and beauty, Farfetch Beauty serves customers across all ages, races, cultures, and genders in an 'Only on Farfetch' way."

I already know you're just as excited as I am to be able to shop the best in beauty along with your favorite designers and emerging fashion brands, so I'll get right down to it. In celebratory honor of Farfetch Beauty, I took it upon myself to shop literally every single item that's currently available, whittling it down to 40 ultra-exceptional beauty products I can practically guarantee you'll love. Keep scrolling!

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.