Cleansing is to skincare what brushing your teeth is to your personal hygiene routine: boring, but essential. It's the reason why, as an aesthetician, cleansing is the first thing I do once a client has made themselves comfy on the bed—if the skin isn't clean, then any consequently applied products can't work their magic. Not only do the best cleansers do the hard work of removing daily grime, pollution and makeup from your skin in your skincare routine, but if you choose the right one, it can also do everything from sloughing away dead skin cells to calming breakouts and boosting moisture levels. But with so many cleansers out there, from cleansing balms to cleansing oils and affordable cleansers to luxury cleansers, how do you really know which one is going to do the best job for your skin?
To start with, it's important to really understand your skin type—something that can be genuinely confusing to the uninitiated. While I don't personally love categorising skin into types—after all, skin is affected by so many factors—skin is usually broken down into four key categories: oily, combination, dry and normal (lucky you). On top of that, you may have additional skin concerns, such as sensitivity (see our round-up of the best cleansers for sensitive skin), redness, breakouts and dehydration, which will also impact your choice of cleanser.
How to Choose a Cleanser
As we've already established, your skin types and concerns should be the primary factors dictating your choice of cleanser. But it's also important to consider when you're going to use the cleanser and what you need the cleanser to do. For example, in the morning you only need to use a gentle cleanser as there's no need to remove makeup, but in the evening you'll probably want something more thorough, and depending on whether or not you've worn makeup, you may also need to double cleanse.
In addition, you may have a preference for texture. Some people like a refreshing gel cleanser or a foaming solution, whereas others prefer a nourishing balm cleanser or a silky oil cleanser.
Choosing a cleanser for oily skin: If you have oily skin, opt first for an oil-based cleanser (remember, oil attracts oil), then a gel cleanser, ideally something with salicylic acid to deeply cleanse pores.
Choosing a cleanser for dry skin: Dry skin types usually prefer a cleansing balm or oil, or even a cream cleanser. Avoid anything foaming, as this will strip skin.
Choosing a cleanser for combination skin: A gentle, non-foaming gel cleanser will help to ensure combination skin is thoroughly cleansed of excess oil, but not stripped of moisture in the process.
Choosing a cleanser for sensitive skin: If you have sensitive skin, it's best to avoid anything foaming, abrasive or astringent. Look instead for calming ingredients like cica, oat and aloe, which you'll find in the best cleansers for sensitive skin.
Choosing a cleanser for breakout-prone skin: Again, if you're breakout-prone, then anything abrasive should be avoided. Instead, utilise the powder of chemical exfoliants like salicylic and mandelic acids.
Keep scrolling for some top cleansing tips and to shop the best cleansers for your skin type and concerns.
The Best Cleansers, Tried and Tested
- Best for Oily Skin: Environ Low-Foam Cleansing Gel, £45
- Best for Dry Skin: Sunday Riley Aquamarine Melt Cleansing Gel-Balm, £38
- Best for Combination Skin: Naturium Multi-Calm Cream Cleanser, £22
- Best for Sensitive Skin: Dr Sam's Flawless Cleanser, £20
1. Environ Low-Foam Cleansing Gel
Best for: Oily skin
Best used: As a morning cleanse or second cleanse
Key ingredients: Oats, glycerin, d-panthenol
The key with oily skin is to find a cleanser powerful enough to deal with excess oil, but not so stripping that it will deprive your skin of moisture and force it into a cycle of further oil production. This light, refreshing cleansing gel is exactly that—easily removing makeup, oil and other impurities while rehydrating skin and strengthening the skin barrier. It's a great everyday option if you like a squeaky clean feeling without the tightness that can follow a more aggressive cleanse.
Pros
- Leaves skin feeling refreshed
Cons
- High price point
2. Sunday Riley Aquamarine Melt Cleansing Gel-Balm
Best for: Dry skin
Best used: As a morning cleanse or evening cleanse
Key ingredients: Hyaluronic acid, evening primrose oil, cornflower, cocoa butter
This innovative cleanser combines the benefits of gel and balm into one, so you get a 360 cleansing experience in one simple step—ideal for those short on time. It breaks down makeup without the need for aggressive scrubbing, and doesn't leave any unwanted residue on the skin. I often recommend this to those who are time-poor or just don't need the additional step of a double cleanse.
Pros
- Doesn't strip moisture from skin
Cons
- Needs a double cleanse for heavy makeup removal
3. Naturium Multi-Calm Cream Cleanser
Best for: Combination skin
Best used: As a morning cleanse or second cleanse
Key ingredients: Glycerin, squalane, niacinamide
A cream-to-foam solution is ideal for those dealing with both dryness and areas of excess oil. This is a thick cream solution which gently foams, so your skin will feel balanced and won't be left with that uncomfortable squeaky-clean feel once you rinse.
Pros
- Leaves skin feeling balanced
Cons
- May not be enough for heavy makeup removal
4. Zelens Shiso Balm Radiance Cleanser
Best for: Normal skin
Best used: As a morning cleanse or evening cleanse
Key ingredients: Shiso, vitamin E, saccharomyces ferment
Those with fairly balanced, "normal" skin will find this multitasking cleanser ticks all of the boxes for them, even on days when skin might lean slightly dry or oily, or feel a bit sensitive. It's gentle, effective and the luxe texture lends itself to an enjoyable cleansing experience, while the fuss-free formula will suit almost any skin type.
Pros
- Gentle, hydrating formula
Cons
- Needs a double cleanse for heavy makeup removal
5. Dr Sam's Flawless Cleanser
Best for: Sensitive skin
Best used: As a morning cleanse or evening/second cleanse
Key ingredients: Aloe, allantoin
This is one of my favourite cleansers to recommend to clients who have any kind of sensitivity or inflammation, and it's particularly good for those with compromised skin barriers (often triggered by using the wrong cleanser). Even acne and rosacea-prone skin types love it. It has a thick gel texture which doesn't foam, so it feels incredibly soothing.
Pros
- Fragrance-free and non-foaming
Cons
- Needs a double cleanse for heavy makeup removal
6. Aveeno Face Calm+Restore Gentle PHA Exfoliating Cleanser
Best for: Breakout-prone skin
Best used: As a morning cleanse or evening/second cleanse
Key ingredients: Glycerin, gluconolactone, oat
A lot of cleansers labelled "for acne-prone skin" can be too harsh and stripping, which doesn't help with chronic breakouts and inflammation. I love this one because it utilises gluconolactone, an underrated chemical exfoliant which very gently works to reduce inflammation, redness, texture and congestion. What's more, it's non-foaming, so skin is left feeling calm and soft post-cleanse.
Pros
- Affordable price point
Cons
- Often sold out
7. Dermatica Balancing Glycerin Gel Cleanser
Best for: Dehydrated skin
Best used: As a morning cleanse or evening/second cleanse
Key ingredients: Glycerin
Cleansing too much or too harshly is the worst thing you can do to dehydrated skin, which is already lacking in moisture. This gentle, non-foaming cleanser is packed with hydrating ingredients which rehydrate skin while it cleanses—so your skin will be left soft, plump, and nourished. It's a particularly good choice if your skin often feels tight immediately after washing your face.
Pros
- Cleanses without stripping
Cons
- Only sold online
8. Beauty Pie Happy Face No-Stress Jelly Cleanser
Price shown is member cost.
Best for: Redness-prone skin
Best used: As a morning cleanse or evening/second cleanse
Key ingredients: Prebiotics, cermaides, oat extract, cica, aloe vera, rosewater
Ceramides are buzzy ingredients at the moment thanks to their ability to support the skin barrier and therefore help to reduce everything from sensitivity to dehydration. This thick gel cleanser has them in bucketfuls, along with oat and aloe vera to soothe and calm redness. The rich texture also makes it a lovely option for skin that's feeling dry, reactive or generally in need of some extra TLC.
Pros
- Non-foaming
Cons
- £14 price point only applies to Beauty Pie members
9. Youth to the People Energy Cleanser
Best for: Dull skin
Best used: As a morning cleanse or second cleanse
Key ingredients: AHAs, BHAs, vitamin C, yerba mate
This zesty solution will make you and your skin feel awake and refreshed—it's a perfect morning cleanser. While cleansers don't typically have enough time to treat the skin, this contains a potent blend of four exfoliating acids which work in tandem to remove dead skin cells and smooth and brighten skin.
Pros
- Gently exfoliates
Cons
- Not suitable for sensitive skin
10. Rhode Pineapple Refresh Cleanser
Best for: Textured skin
Best used: As a morning cleanse or second cleanse
Key ingredients: Polyglutamic acid, green tea, pineapple enzyme
Textured skin types will typically reach for an abrasive exfoliating scrub, but an enzyme-based cleanser like this one will be just as effective when it comes to sloughing away dead skin cells and smoothing skin texture. Plus, the lack of physical exfoliation means it won't cause any unwanted damage to skin—it's a much gentler way to incorporate skin-smoothing benefits into your routine.
Pros
- Suitable for all skin types
Cons
- Not widely available
11. Tatcha The Indigo Cleansing Balm
Best for: Mature skin
Best used: As an evening cleanse or first cleanse
Key ingredients: Japanese lotus extract, rice ferment, rice bran oil
Mature skin types (which typically become drier over time) will benefit from a gentle cleansing balm such as this one, which cleanses by melting away makeup and impurities. It contains antioxidants to protect from environmental damage and a blend of nutrient-rich superfoods to nourish and protect the skin barrier.
Pros
- Removes even waterproof eye makeup
Cons
- Small size
12. Dr. Idriss Soft Wash
Best for: Teen skin
Best used: As a morning cleanse or evening/second cleanse
Key ingredients: Glycerin, fatty acids
A gentle multitasking cleanser is best for teen skin, which can experience a turbulent range of skin concerns—from breakouts to oiliness—simultaneously. I love that this silky jelly solution leaves skin feeling fresh but nourished at the same time, and it works well for all skin types.
Pros
- Leaves skin feeling fresh but not tight
Cons
- Only available online
13. Glossier Milky Jelly Cleansing Balm
Best for: Makeup removal
Best used: As an evening cleanse
Key ingredients: Glycerin, sunflower seed oil, grapeseed oil
Emulsifying from jelly to oil to milk, this transformative cleanser breaks down even the most stubborn eye makeup without the need for a second cleanse. I find it's best applied to dry skin, massaged in thoroughly, then left to work its magic for a few minutes before rinsing off.
Pros
- A little goes a long way
Cons
- Small size
14. Prequel Gleanser
Best for: All skin types
Best used: As a morning cleanse
Key ingredients: Glycerin, prebiotic oat, feverfew
For the majority of skin types and concerns, something mild and gentle works best for a morning cleanse, since you don't need to remove anything heavy or stubborn from your skin. If you're unsure of your skin type, this soothing gel cleanser is a great place to start. It's also a good choice if your skin tends to change with the seasons, as it keeps skin consistent and balanced.
Pros
- Affordable price point
Cons
- Often sold out
15. Skin Rocks The Cleansing Balm
Best for: All skin types
Best used: As a first cleanse
Key ingredients: Squalane, jojoba, sweet almond oil
As far as luxury cleansing products go, this is up there in the top tier—it's the kind of cleanser I genuinely look forward to using at the end of each day. Everything from the fragrance to the texture makes for a truly sensorial cleansing experience. The thick balm instantly melts into a light, silky oil, which makes light work of makeup removal.
Pros
- Available in a fragrance-free version
Cons
- High price point
16. iS Clinical Cleansing Complex
Best for: All skin types
Best used: As a second cleanse
Key ingredients: Cica, glycerin, salicylic acid
A water-based gel cleanser is ideal for the second cleanse, which is less about makeup removal and more about getting into pores to deliver a deep cleansing experience. This cult cleanser utilises salicylic acid to address oil-based congestion while cica works to soothe and calm skin.
Pros
- A little goes a long way
Cons
- May not be suitable for very sensitive skin
The Testing Process
As an aesthetician and beauty editor, I've tested hundreds of the best cleansers over the years, and in preparation for this feature, I've been putting both cult classics and new launches to the test. I tested each cleanser against a full face of makeup and at different stages in my routine to figure out where it worked best. In addition, I've pulled feedback from my friends and clients who have different skin types and concerns from my own, in order to establish the pros and cons of each cleanser.
Who Should Use a Cleanser?
In short, everyone. Even if you don't wear makeup, it's essential to cleanse your skin in order to remove dust, pollution, sweat, oil and product residue.
In the morning, a gentle cleanse will suffice as you only need to remove whatever has built upon in your skin the night before—don't be tempted to skip this step, it's still crucial.
In the evening and after a day of being exposed to all sorts of environmental aggressors, you'll need a deeper cleanse. Those who wear makeup or who have easily congested skin will probably need to double cleanse—which involves using first an oil-based cleanser and then a water-based one to ensure skin has been thoroughly cleaned.
How to Cleanse Your Skin
Wondering how to wash your face and when? It depends on the time of the day and whether or not you're also removing makeup.
Morning cleanse: Prep skin by dampening it with water and ensure that your water isn't too hot, especially if you're washing your face in the shower. Massage a small amount of cleanser in small circles over your face and neck, with firm pressure, then rinse off using your hands. Allow skin to dry, rather than drying it with a towel, as this can transfer bacteria.
Evening cleanse: If you've worn makeup, use a micellar water to remove the majority of makeup from your face. This ensures that the cleansers you use next are focused on cleansing your skin, not makeup removal. To double cleanse, use a balm or oil first. Spend time massaging it slowly and firmly over your face and neck, then place a warm flannel over your face for 30 seconds and press gently. Next, use a pump of a water-based cleanser, such as a foam or gel, to cleanse your face again. If the product contains enzymes or exfoliating acids, you may want to leave it on your skin for a few minutes so they can work their magic. Rinse off with a clean, warm flannel and allow your skin to dry before proceeding with the rest of your skincare routine.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.