Everyone I Know With Glass Skin Uses This Type of Skincare—I Tried It for a Month, and I Have Thoughts
I tested the buzziest Korean skincare brands, and these are the 10 best for protecting your skin barrier and delivering glow.
In a world of new skincare launches arriving every single day, it can be hard to know how to build a skincare routine and what skincare products you actually need. Even as a beauty editor, I get pretty overwhelmed by the sheer amount of skincare brands on offer, and I've been burned before when overdoing skincare actives such as retinol and chemical exfoliators, or simply chopping and changing products and trying too many things in my routine. Having sensitive skin, I like to favour barrier-restoring products in my routine, and that's where Korean skincare comes in.
While Korean skincare has been buzzy for a long time, I've been seeing more and more Korean skincare brands all over my social feeds lately. So, I Whatsapped my friend Steven, who has the most amazing glass-like skin—so much so that it's actually kind of distracting when I'm talking to him—and has a special interest in Korean skincare. I asked for his recommendations and immediately got my hands on some to try myself. And after chatting to the Who What Wear UK team who swear by Korean skincare brands, I made it may mission to test a Korean skincare routine for a full month. Below are the best Korean skincare products and brands that are now firm favourites.
10 Best Korean Skincare Brands
1. Innisfree
Out of everything I tried, this SPF was a firm favourite that I'll continue using in my routine. The beauty of Korean skincare formulas is that they are so lightweight, and this SPF is no exception. It has a cream-gel texture that melts into a water-like texture when you apply it. It comes in a mineral SPF formula (pictured here) and also a chemical SPF version, depending on your preferences. It absorbs so quickly and feels undetectable on the skin, making it a great sunscreen to wear underneath makeup, too.
Pros
- Gentle mineral formula
- High protection
Cons
- Takes a bit of blending in
Acting affiliate editor Florrie Alexander tells me that she and her friends are totally obsessed with this jelly-like moisturiser, which gives you immediate glass-like skin on application. It also helps to make dull skin more glowy long-term, thanks to the addition of brightening niacinamide and cherry blossom.
Pros
- Lightweight gel texture
- Makes even dull skin look so radiant
Cons
- Not rich enough for very dry skin
This is another hero product from Innisfree which is a big bestseller. It's a brightening serum powerhouse with vitamin C and green tea, which helps to fade dark spots, pigmentation and post-acne scarring while leaving your skin glowing. You'll also find hydrating squalane and hyaluronic acid to leave your skin feeling plumped and juicy.
Pros
- Lightweight and sinks in fast
- Fades pigmentation and brightens
Cons
- Need to use consistently for long-term benefits
2. Laniege
We can't talk about Korean skincare without mentioning Laneige. You'll probably best know the brand for its viral Lip Sleeping Masks, but it also offers some brilliant skincare too. I'd say that the Lip Sleeping Masks are genuinely worthy of the hype. They are thick and balmy (you only need to scoop out the tiniest amount with the included spatula—my last pot lasted me well over 6 months) and coat lips with long-lasting hydration. They also come in a variety of delicious-smelling flavours.
Pros
- Softens parched or cracked lips
- Deeply nourishing
Cons
- Slightly sticky (but is designed to use overnight)
This one was a new discovery for me, and apparently it's one of Laneige's bestsellers. It's a hydrating toner with a milky texture that hydrates and tones at the same time. It's a watery texture that you can pat onto the skin after cleansing and before applying other serums or SPF. It does a great job at hydrating the skin without making it feel greasy, and my sensitive skin liked the ceramide formula that helps to repair an impaired skin barrier. It left my skin looking glassy and hydrated almost immediately.
Pros
- Strengthens skin barrier
- Intensely hydrating
Cons
- Oilier skin might find it too rich
Copy editor Georgia Seago put me onto Laneige's incredible masks ("I rate the Cica Sleeping Hydrating Face Mask," she tells me), and now I don't know how I lived without them. I tried the Bouncy and Firm Sleeping Mask a couple of nights a week, which has a delightfully thick, almost sorbet-like texture to it that instantly plumps and forms a hydrating barrier on the skin overnight. On the nights I slathered this on my skin, I woke up to hydrated and bouncier skin—it truly lives up to its name.
Pros
- Boosts overnight hydration
- Leaves skin smooth and bouncy
Cons
- Needs a little while to sink in before you can head to bed
3. Dr Jart+
This product is truly great, so I'm not surprised that it is one of Dr Jart+'s bestselling products. This is a moisturiser with a green tint that magically transforms into a beige tone on contact with the skin, which helps to neutralise redness. I have some mild rosacea around my nose, and this does a great job at concealing it. The main (and big) downside is that this only suits those with fair or light skin tones, as it can leave a white cast on medium to deep skin colours. But if you experience redness and don't necessarily want to wear a lot of makeup, this is a great alternative if you have fair skin.
Pros
- Neutralises visible redness
- Calming formula
Cons
- Doesn't suit deeper skin tones
If you have very dry or sensitive skin, you might want to consider this one, especially for the colder months of the year. It's a buttery moisturiser that is packed with ceramides to help restore a compromised skin barrier (read: irritated or sensitised skin) and helps to leave skin feeling calm and comfortable. It's like the thick winter coat of your skincare routine to lock everything in and shield your skin from the elements. Those with oily or breakout-prone skin might find it too heavy, however.
Pros
- Rich, thick texture
- Protects skin barrier
Cons
- Might feel a bit too heavy for summer
This is genuinely one of the best BB creams I've tried—and a real favourite amongst the WWW team too. No joke, everyone who tries this is instantly converted. What makes it special is that it makes your skin look like your own, just better. It has a balmy texture that gives a plumping effect (by some sorcery, it seems to make my enlarged pores look smaller too) as it glides onto the skin. There are only four shades available, but each is designed to flex across a spectrum of tones from deep to fair. It leaves the skin with a radiant finish that isn't overly dewy, but makes you look like you've had ten hours of sleep.
Pros
- SPF 50 protection
- Skin looks bright and dewy
Cons
- Limited shade range
4. Glow Recipe
Glow Recipe is one of the most popular Korean skincare brands around. You'll probably have heard of the Watermelon Glow Niacinamide Dew Drops, which are designed to provide both an instant glass-like glow to your skin while enhancing skin clarity over time with niacinamide, which helps to brighten hyperpigmentation. This really helps to hydrate the skin while giving you a dewy finish (you can even mix these in with your foundation for extra glow), and they also come in a tinted version with a sheer bronzed tint that adds another level of radiance to lacklustre or dull skin.
Pros
- Instantly boosts glow
- Can be mixed with makeup for extra radiance
Cons
- Might make oily skin look a little shiny
I personally think this one doesn't get the airtime it deserves—it's been a game-changer introducing it into my routine. I have oily skin around my T-zone, and I'm prone to getting shiny throughout the day when wearing makeup. These lightweight serum drops are like a serum-primer hybrid, leaving a velvety matte finish that helps reduce excess oil throughout the day while making my makeup both apply flawlessly and stay put throughout the day. I usually concentrate a couple of drops just on my chin, nose and forehead, and it's made all the difference in mattifying my skin without drying it out either. Plus, it contains salicylic acid and strawberry enzymes, which help to leave pores looking less noticeable and clear of build-up.
Pros
- Smooths skin texture
- Mattifies without drying
Cons
- Not for drier skin
Inspired by a popular pore treatment in Korean facials, this toner is another of Glow Recipe's bestsellers. It's designed to both hydrate the skin and exfoliate, while unclogging skin congestion and leaving pores looking minimised. Both the PHAs and BHAs (poly-hydroxy acids and beta-hydroxy acids) work by gently exfoliating the skin without causing irritation, while watermelon extract and cactus water help to flood the skin with hydration, leaving it looking dewy, radiant and bouncy.
Pros
- Gently exfoliates
- Enhances radiance
Cons
- May irritate sensitive skin
5. Erborian
I'm cheating here slightly as this isn't strictly skincare, but Erborian's skincare-makeup hybrids are too good not to include in this list. I've been using this for years, and it's one of the few BB creams I've actually finished down to the very last drop. It's infused with ginger and liquorice extracts that help to soothe the skin as you wear it (I genuinely see my skin looking calmer after taking this off at the end of the day), and it provides your skin with a plumping tint that is perfect if you don't want anything heavy. It lightly conceals, smooths and blurs the skin with a radiant, filtered finish. The brand says it leaves a mattifying finish, but I'd say it leans on the side of dewy. That being said, it doesn't separate on the oily areas of my skin either. Like other Korean makeup brands, I'm hoping we'll see a more extensive shade range, but otherwise I can't fault it.
Pros
- Skincare-makeup hybrid
- Evens skin tone
Cons
- Not many shade options
The CC cream is another of Erborian's bestsellers and is lighter in texture and coverage than the BB cream. I recently introduced this to a friend, and they now use it religiously. It's a white cream with encapsulated pigment particles that burst on contact with the skin to adjust to your natural skin tone. It also contains centella asiatica to help calm and soothe the skin as you wear it.
Pros
- Adapts to your skin tone
- Evens tone and calms redness
Cons
- Very minimal coverage
If you're someone who has rosacea or skin redness, I'd highly recommend this version of the CC cream. It has a green tint which helps to neutralise redness and blemishes, and like the CC cream, it transforms as you blend it into the skin. This also contains centella asiatica to help leave your skin looking and feeling calmer, too.
Pros
- Colour corrects
- Dials down redness and spots
Cons
- Not ideal for deeper skin tones
6. Cosrx
This product went crazy-viral on TikTok and is a big bestseller. According to the Who What Wear team, this is a nice hydrating product but perhaps a little overhyped. That's not to say it's not good, just that beyond adding a lot of hydration to the skin, this won't do too much more. It contains 96% snail mucin, which works wonders for plumping and hydrating the skin without leaving it greasy or oily.
Pros
- Creates really juicy skin
- Plumps and hydrates
Cons
- Texture is a little unusual
If you have oily or breakout-prone skin, this serum is definitely worth a try. It contains a high percentage of niacinamide and zinc to help reduce sebum production while leaving pores looking less noticeable over time. It's lightweight and sinks in instantly, making it a great safeguarding product to wear underneath makeup if you're prone to shine throughout the day.
Pros
- Helps reduce excess oil
- Improves appearance of pores
Cons
- Not the most hydrating
I know so many people who swear by Cosrx's spot stickers, and I love them too. They're made from hydrocolloid, which works by absorbing the gunk inside the spot while forming a protective layer over the blemish as you wear it (great if, like me, you're a picker). When a big spot strikes, I pop on one of these to wear overnight, and by the morning, the spot has either completely disappeared or has flattened out considerably.
Pros
- Helps protect spots
- Speeds up healing process
Cons
- Less effective on spots that haven't come to a head
7. Skin1004
I bought a mini-sized bottle of this one on a friend's recommendation, and now I'll 100% be buying a full-size bottle. It's incredibly gentle and only has six ingredients, one of which is centella asiatica, which is known for calming and soothing the skin. The watery serum texture is so lightweight and sinks in immediately, making it great for layering underneath other serums or moisturisers as an extra line of defence without being overly heavy if you have oily skin.
Pros
- Soothes and calms sensitive skin
- Feels like water on the skin
Cons
- It's a very simple formula so won't give dramatic results
If you want an extra layer of moisture, this serum is like a tall glass of water for the skin. It contains five different types of hyaluronic acid, as well as centella asiatica to calm and soothe reactive skin.
Pros
- Deeply quenching
- Calms redness and hydrates
Cons
- It's a little pricey for a basic serum
The brand also has a great toner with its hero ingredient, centella asiatica, as well as gently exfoliating PHAs that help to softly slough away dead skin cells to reveal glowing skin underneath. You'll also find hydrating hyaluronic acid in this one, too, making it a great step to include in your routine if you have sensitive skin that is prone to breakouts or looking dull.
Pros
- Exfoliates without being harsh
- Hydrating
Cons
- Won't dramatically refine texture
8. Beauty Of Joseon
I'd been seeing this one all over my social feeds, and news writer Natalie Munroe confirmed to me that it's genuinely worth the hype after buying a tube herself. Naturally, I had to secure one to try myself, and I've loved using it. Unlike some SPFs, this one isn't heavy or clogging. It has a gel-cream texture that melts into the skin into an almost watery fluid that is truly undetectable on the skin and dries into a velvety finish while leaving the skin feeling hydrated. It's a dream to wear alone or underneath makeup.
Pros
- No white cast on the skin
- Feels like a moisturiser with sun protection
Cons
- Slightly dewy finish might not suit very oily skin
This cleansing oil is so beautiful and rivals some of the luxury ones I've tried that are four times the price. It makes light work of melting away even the most stubborn of makeup with the lightest of pressure, from foundation to waterproof mascara. It leaves the skin feeling hydrated and comfortable after cleansing, and my complexion felt noticeably more supple after using it. Just be sure to remove it thoroughly, as it could break out acne-prone skin types.
Pros
- Dissolves even waterproof makeup
- Deeply cleanses
Cons
- Best followed with a second cleanse
When Beauty of Joseon said glow, they meant it. This gel-serum contains 60% propolis, which hydrates, softens and soothes the skin, while the addition of niacinamide helps to reduce the appearance of enlarged pores and control oil production too. I've noticed that my skin looks more dewy and glassy since using it.
Pros
- Leaves skin subtly luminous
- Great for oily skin too
Cons
- Slightly tacky before it dries down
9. Hero
Think of Hero as your one-stop shop for all things spot patches. These hydrocolloid patches are some of the more affordable around (this pack contains 72 stickers), and they absorb the gunk inside spots to help them deflate. They're great if you're prone to picking your skin, as they form a protective barrier too.
Pros
- Absorbs gunk from the spot
- Easy to use
Cons
- Take around 8 hours to work
These ones are even more undetectable, so they're ideal for wearing during the day if you want to heal a spot without them being noticeable.
Pros
- Barely visible on the skin
- Can layer makeup on top
Cons
- They're very thin so require careful application
If you're prone to multiple blemishes in certain areas, these extra-large patches are great for treating several spots in one go, thanks to their rectangular size.
Pros
- Covers wide areas of congestion
- Great for use on places like the back too
Cons
- They're noticeable on the skin
10. Torriden
Affiliate manager Jerrylyn Sagquiped told me she's obsessed with Torriden's face masks and influenced me to try one myself. Korean sheet masks are elite, but this one is one of the most hydrating that I've tried. The mask is drenched in the brand's Dive-In Low Molecular Hyaluronic Acid Serum, and instantly plumps and hydrates the skin, leaving it bouncy and with a dewy gleam. I'll definitely be stocking up on a couple to add into my routine once a week.
Pros
- Restores moisture levels
- Feels so refreshing
Cons
- More of a quick fix
The formula also comes in a serum, which deeply hydrates the skin and leaves your complexion looking glass-like. The gel-to-water texture floods skin with moisture, while malachite (which gives the formula it's blue hue), allantoin and panthenol help to calm and soothe. This is a great hydrating product for everyone to have in their routine for extra hydration year-round, whether it be day or night.
Pros
- Sinks in fast
- Works well with other skincare
Cons
- Very dry skin might prefer a richer texture
These hydrating toner pads are infused with the same hydrating products as the mask and serum, but with the addition of BHAs to gently exfoliate and unclog pores. But what's genius is that they can be used in multiple ways. You can swipe them over the skin as a toning step in your routine before your serum and moisturiser, or apply them as mini sheet masks on the skin, which Koreans call 'toner packs' for a more intensive treatment.
Pros
- Great for travel
- Fast application
Cons
- Generates a bit more waste than just using toner alone
Discover More Korean-Inspired Favourites
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Essences are huge in Korea, and are used to inject an extra layer of moisture into the skin while improving the absorbency of other products that you layer on top. Ole Henriksen's brightening formula uses fermented orange peel to brighten and balance uneven skin tone.
CeraVe is a master of hydration, but this water gel moisturiser is something that wouldn't look out of place in a K-beauty skincare routine. It uses a blend of three essential ceramides, hyaluronic acid, and niacinamide to quench dehydrated skin without weighing it down.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.
With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.
Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.