Trust Us—Every Beauty Editor Raves About This Cult Cleanser for Glowing Skin

When it comes to our skincare routines, here at Who What Wear we are firm believers that you shouldn’t have to sacrifice luxurious textures and decadent aromas in the quest to find products that really work. After all, efficacy and enjoyment shouldn’t be mutually exclusive, right? Whilst some skincare experts rightly warn against certain skin-irritating fragrances or breakout-inducing textures in our skincare, we’re always on the lookout for those hidden gems that both feel incredible to use and actually deliver on results. And there’s one product that fits the bill—Elemis Pro-Collagen Cleansing Balm.

A hot skincare favourite amongst the team here, and an everyday staple for almost every beauty editor, Elemis Pro-Collagen Balm is truly unrivalled when it comes to spa-like cleansers that leave skin nourished and glowing beyond belief. Our junior beauty editor, Grace Lindsay, uses it every night, and says that it melts away makeup while leaving her skin feeling silky soft. Formulated with just the right balance of nourishing oils and waxes, it really does remove makeup and grime, revealing a complexion that practically beams health and radiance.


(Image credit: @shannonlawlor)

Of course, when shopping for a cleanser, skin health should always be top priority. But the issue with opting for something that’s totally no-frills is that it can take the joy out of a cleansing routine. However, Elemis’s cult 3-in-1 balm cleanser does no such thing. It makes the act of daily cleansing feel impossibly luxe and ritualistic—starting off as a nourishing balm, then becoming a cleansing oil and finally, turning into a deeply-hydrating milk.

And it couldn’t be easier to use. Simply massage a pea-sized amount of balm into dry skin—watching as it transforms into a silky oil—and breathe in the therapeutic aroma. To really reap the nourishing benefits, wet your hands and continue massaging to emulsify the oil into that hydrating milk. Remove the lot with a wet flannel or muslin cloth and behold a radiant, soothed and glowing complexion.


(Image credit: @aysha.sow)

The best bit about the whole thing, though? There’s a formula for everyone. While the original balm boasts multiple awards and industry fans, those looking for a more balanced complexion might prefer the extra-hydrating Pro-Collagen Rose Cleansing Balm, or if sensitivity is an issue, there's a fragrance-free option, too (the new Pro-Collagen Naked Cleansing Balm is also particularly good at getting rid of stubborn mascara). Whichever formula you choose, there isn’t a bathroom shelf in the land that we would deem truly complete without Pro-Collagen Cleansing Balm.


(Image credit: @alllisonho)

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Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous.

Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics.

While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best.

When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.