And Now, the 15 Best Beauty Products of 2020 (So Far)

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear's U.S. HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting and, yes, wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.

The good news? We're far more often impressed than unimpressed after trying out a new product, and usually, we simply can't wait to spread the word to all of our fellow beauty lovers (aka you). Therefore, we've decided gushing over our latest fave products should become a monthly ritual, and every 30 days or so, you can expect a full report detailing the highlighters, hair wands and overnight skincare saviors we've become quickly addicted to.

For the most part, we'll be covering buzzworthy launches (as those typically take up most of the action atop our product-filled desks), but we won't dismiss new-to-us products either. Because hey, sometimes our best discoveries are found on a friend's vanity or on someone's face at the bar—true story. Ahead, the best beauty products we tried so far this year! Grab your game face and wallet. You'll be needing both.

Erin Jahns, Beauty Editor

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(Image credit: @erin_jahns)

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(Image credit: @erin_jahns)

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(Image credit: @erin_jahns)

Courtney Higgs, Associate Beauty Editor

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(Image credit: @court_higgs)

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(Image credit: @court_higgs)

Allyson Payer, Senior Editor

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(Image credit: @allypayer)

My obsession with Charlotte Tilbury's user-friendly eye shadow palettes is hardly new. I'm not typically very adventurous with my eye shadow, but her shades are so wearable that I'd even wear blue eye shadow if she made it. But her latest eye shadow palette releases are decidedly more within my comfort zone. I recently got my hands on Queen of Glow, the Rebel, and Charlotte Darling.

The first two are quads and the latter is a six-shade palette of pinks, browns, and bronzes. They all contain shades that prime, enhance, smoke, and pop, with a handy guide on each box (and a more extensive guide on her e-commerce site). Queen of Glow literally makes your eyes look like a sunset, the Rebel (my personal favourite) is the most stunning muted green eye palette I've ever laid eyes on, and Charlotte Darling is an everyday palette.

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(Image credit: @allypayer)

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(Image credit: @allypayer)

Anna LaPlaca, Associate Editor

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(Image credit: @anna_laplaca)

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(Image credit: @anna_laplaca)

Kat Collings, Editor in Chief

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(Image credit: @katcollings)

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(Image credit: @katcollings)

Up next, the spring/summer 2020 fashion trends we'll be wearing this year.

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.