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YOUR NEXT READ:

2026's Upcoming Fall Hair Trends Aren't What I Expected—They're Chicer

If You Want Your Winter Makeup to Look Fresh, Modern, and Flawless, Try These 3 Expert-Approved Trends

From '80s-Inspired Hair to the 2010 Smoky Eye: Fashion Month Put These 7 Bold Beauty Trends Back in Motion

By Who What Wear

Published 20 May 2025 In Features

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Beauty The Future-Proof Beauty Products Keke Palmer, Sofia Richie Grainge, and Maude Apatow Swear By The most timeless items, according to three Who What Wear cover stars. By Kaitlyn McLintock

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Who What Wear 20

Cover Features Celebrating 20 Years of Who What Wear It's our birthday—here’s to two decades of style, inspiration, and stories worth sharing. By Who What Wear

Iris Law poses on the cover of Who What Wear for the 20th Anniversary October 2026 edition

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Latest in Beauty

Hailey Bieber with espresso brown hair.

Hair From L.A. to New York, Fashion People Are Swapping Their Hair Colors With These Rich Winter Iterations

Gigi Hadid, makeup by Patrick Ta

Makeup If You Want Your Winter Makeup to Look Fresh, Modern, and Flawless, Try These 3 Expert-Approved Trends

Editors-pick products on sale at in the final days of Sephora's Savings Event 2026.

Beauty The Clock's Ticking on Sephora's Huge Sale—Here's What to Grab in Its Final Hours

goth cat eye nail ideas

Nails Dark, Dramatic, and Seriously Chic: 20 Goth Cat-Eye Nails Ideas Pros Say Are Trending This Fall

A table full of berry and cherry desserts.

Fragrance My Dream Winter Scent Is Frosted Dark Cherries and Pine—12 Forbidden Fruit Fragrances That Fit the Bill

Photo collage of holiday beauty gifts

Beauty I'm a Beauty Editor—Here's What I'd Gift With a $50, $500, and $1000 Spending Limit

Latest in Features

Hailey Bieber with espresso brown hair.

Hair From L.A. to New York, Fashion People Are Swapping Their Hair Colors With These Rich Winter Iterations

Living How Wes Gordon Went From Sleeping on an Air Mattress to Designing for Carolina Herrera

Collage of influencers wearing winter 2026 scarf trends

Winter 6 Scarf Trends All the Women With Good Taste Are Wearing

Fashion Gen Z Has Spoken: These Are the Once-Outdated Fashion Trends to Know for 2027

Gigi Hadid, makeup by Patrick Ta

Makeup If You Want Your Winter Makeup to Look Fresh, Modern, and Flawless, Try These 3 Expert-Approved Trends

Brock by Kristopher Brock

Fashion Brock Is Back: Inside Kris Brock’s New Fashion Brand

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