Fragrance
We're rounding up the best in perfume for every type of scent preference. Read on for expert shopping and gift guides.
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The Who What Wear UK Fragrance Report 2025 Is Here
Your definitive olfactory guide to the season.
By Shannon Lawlor
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If Rich and Intoxicating Scents Are Your MO, This Is the Winter Perfume to Know
Opulence, bottled.
By Shannon Lawlor
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It's True: I Always Get Compliments When I Wear This Trending Perfume
It's an all-time favourite.
By Grace Day
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I'm a Fragrance Expert—These 11 Perfumes Have Been on Everyone's Necks This Year
I've analysed the data.
By Shannon Lawlor
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It's True: Wearing These Elegant Perfumes Will Prompt People to Tell You How Good You Smell
An instant pick-me-up.
By Shannon Lawlor
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My Goal Is to Always Smell Expensive—13 Elegant Perfumes That Never Miss
Pure luxury.
By Jazzria Harris
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Creamy Perfumes Are My Forté—These 11 Scents Smell Like a Cosy Winter's Day
Indulgent comfort.
By Jazzria Harris
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I Get So Many "You Smell Amazing" Compliments When I Wear This Specific Scent
Good enough to eat.
By Laura Pearson
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I'm Seriously Fussy When It Comes to Candles, But These Festive Scents Never Fail to Impress
'Tis (nearly) the season.
By Shannon Lawlor
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Spicy Perfumes Are Having a Moment—These Are the Ones I Can't Stop Wearing
Perfect for autumn/winter.
By Grace Day
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Fragrance-Obsessed Editors Say These 15 Candles Set the Chicest Vibe for Winter
They're deliciously inviting.
By Jazzria Harris
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I Usually Don't Like Floral Perfumes, But These 17 Have Changed My Mind
Florals for spring? Groundbreaking.
By Shannon Lawlor
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I Wear a Different Perfume Every Day, But These 11 Earn Me the Most Compliments
I can't help but feel good when I wear them.
By Shannon Lawlor
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If I'm Feeling Frazzled, These Comfort-Blanket Perfumes Provide a Cloak of Reassurance
Warm, cosy and pleasingly familiar.
By Mica Ricketts
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French Women Swear By This Perfume Brand for Expensive-Smelling Scents
If you know, you know.
By Grace Lindsay
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Sophisticated and Seductive, This Is the Perfume to Wear If You Want to Drive People Wild
Trust me on this one.
By Grace Lindsay
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I Exclusively Wear Sophisticated Woody Scents—These Are My Top Picks
Warm and chic.
By Keeks Reid
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Sparkling, Moreish and Bewitching—9 Wintry Perfumes That Have Me Instantly Entranced
Like bottled stardust.
By Eleanor Vousden
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If This Is Your Signature Scent, I Know You Have Impeccable Taste
Timeless and chic.
By Grace Lindsay
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I'm an Expert in Gifting Fragrance—43 Chic Perfumes for Everyone on Your List
Including yourself.
By Eleanor Vousden
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Perfume Advent Calendars Are So Good This Year—9 We Have on Our Wish Lists
For the fragrance lovers.
By Eleanor Vousden
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Trust Me: These 11 Perfumes Will Make You Feel as If You're Dripping in Gold
You have my word.
By Grace Lindsay
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These Cosy Perfumes Make Me Feel Like I'm Sitting By the Fireplace in Chamonix
Toasty, warming and ultra-luxe.
By Eleanor Vousden
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I've Never Received More "You Smell Amazing" Compliments Than When I Started Wearing This New Perfume
The hottest fragrance accessory.
By Grace Lindsay
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Trophies, Tiramisu and an Epic Gifting Suite: Inside Our 2025 Next in Beauty Awards
Every detail from the event.
By Who What Wear
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I Tried the Perfume Brand Loved by Rosie HW and I Received 10 Compliments Within an Hour
It's by far my most complimented perfume.
By Eleanor Vousden
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We've Had the Best Smelling People We Know Test Them All—These Are the 16 Best Fragrances Around
Our Next in Beauty judges know what's good.
By Shannon Lawlor
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Moody, Cosy and Stylish—These Are the 12 Winter Perfumes Set to Dominate the Upcoming Season
The ultimate edit.
By Grace Lindsay
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I Got Stopped by a Stranger When I Wore This New, Perfect-for-Autumn Scent
My best-kept secret.
By Jamila Stewart
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Beauty Pie Is One of the Best Places to Buy Perfume—These Smell So Expensive
Favourites of a fragrance-obsessed beauty editor.
By Grace Lindsay