Barbiecore Has Officially Gone Viral Thanks to Kim Kardashian and Margot Robbie

We're no strangers to a trending aesthetic here at Who What Wear, as we've covered them all, from the cottagecore look of 2020 to the most recent love of coastal grandmas everywhere. While many of us tie ourselves to one specific aesthetic, it's always fun to experiment and take parts of different looks and incorporate them into our own personal style. The most recent aesthetic taking over the internet? Barbiecore. Yes, the dolls you played with as a child are leading the sartorial charge right now. Talk about a true nostalgic revival.

With all the attention Greta Gerwig's upcoming Barbie movie has been getting, it's no surprise the pink-dominated trend is on everyone's mind right now. Have you seen the latest images of Ryan Gosling and Margot Robbie on set? It's hard for something like that not to go viral. The movie has put the Barbie look on the map, and with designers such as Valentino and Balenciaga incorporating the aesthetic into their collections, the trend is bound to reach the masses. Almost the entirety of Valentino's A/W 22 collection was a striking shade of fuchsia, and Kim Kardashian has been championing Balenciaga's pinkest products. 

It's not just a trend for celebrities and the runway—data shows consumers are tapping into the trend just as much. According to Klarna, data shows that search results for pink items have seen an increase in purchases. Pink mini dresses have seen an 970% increase and pink swimsuits have seen a 682% increase in the past six months. Pinterest also reported that their site has seen a 75% search increase in "Barbie Outfit."

Needless to say, Barbie's asked us if we all want to go for a ride, and the fashion world is jumping in. We rounded up 24 items that'll prove the look is wearable. Just keep scrolling.


(Image credit: @kimkardashian; @annelauremais; Getty Images; Courtesy of Valentino; Net-a-Porter)

1. On celebrities


(Image credit: Getty Images)

Anne Hathaway is our IRL fashion Barbie. On her way to the latest Valentino show, Hathaway made a strong case for shocking pink, glitter, and platforms. 


(Image credit: Getty Images)

While we won't be dressing this costume-like, we just had to include this on-set moment from the upcoming Barbie movie. The casting couldn't be any better.


(Image credit: Getty Images)

While Kardashian used to be an all-neutrals type of girl, she's not one to shy away from colour anymore—certainly not pink.


(Image credit: @lizzobeeating)

As we said, Valentino is truly making a case for bright pink, and we can't get enough of it. Lizzo looks stunning in her coordinating ensemble. 

2. On Instagram


(Image credit: @emilisindlev)

Don't stop at just shocking pink—go for all the shades.


(Image credit: @annelauremais)

Even if you're not ready to embrace the trend fully, a touch of pink won't hurt. Plus, it adds a fun pop to any look.


(Image credit: @hoskelsa)

Attending an event soon? Give your LBD a break, and opt for a bright-pink dress. You'll definitely be best dressed.


(Image credit: @aimeesong)

Even if you don't find this look "wearable," just break it down. If you aren't going to a runway show like Aimee was, we'd suggest switching the pink dress with a black number and then sticking to the colorful accessories.


(Image credit: @kimkardashian)

The sky's the limit with pink, according to Kardashian.

Shop the trend:

Next, I'm Calling It: This Daring Color Trend Will Be Everywhere in 6 Months

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.