
Natalie Gray Herder
Natalie Gray Herder is a Senior Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
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From Striped Knits to Suede Accessories, Here's a Taste of the Newest Spring Finds From Madewell, SSENSE, and MoreEasy, versatile wardrobe additions.
By Natalie Gray Herder
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Reporting Live From Fashion Week: Our Takes on the Most Talked About Collections and Trends to Shop NowSponsor Content Created With eBay
What's in and what's out.
By Natalie Gray Herder
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New Season, New Wish List: The 12 Nordstrom Buys Perfect for SpringIt's time to refresh that wardrobe of yours.
By Natalie Gray Herder
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If I Had an Unlimited Budget for Spring Shopping, I'd Buy These 16 Items From SSENSESponsor Content Created With SSENSE
New-in finds from Róhe, BY FAR, Tonywack, and Jil Sander.
By Natalie Gray Herder
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Behind the Scenes at the Express Fashion Week Suite: 3 Editor Looks You Can Shop NowSponsor Content Created With Express
From the suite to the streets.
By Natalie Gray Herder
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30 $100-and-Under Nordstrom Arrivals Editors Are Snatching Up for SpringSponsor Content Created With Nordstrom
All things frilly and feminine.
By Natalie Gray Herder
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From Bags to Beauty, These Are The Best 36 Spring Arrivals of the WeekOnly a few weeks until Spring is here.
By Natalie Gray Herder
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16 Valentine's Day Gifts for People Who Love All Things Romantic, Lacey, and FrillyHair accessories, matching lace sets, and more.
By Natalie Gray Herder
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I Love a "Basic Outfit, Cool Accessories" Look—32 Arrivals That Match the VibeNewness from Madewell, NET-A-PORTER, and more.
By Natalie Gray Herder
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16 SSENSE Arrivals Making Up the Majority of My 2026 Designer Wish ListCapsule wardrobe, but make it fun.
By Natalie Gray Herder
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I'm Seriously Impressed By These 24 Winter Arrivals From Shopbop, J.Crew, SSENSE, and QuinceNew-in cashmere, coats, and coveted accessories.
By Natalie Gray Herder
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Leopard! Zebra! Snake! 10 Bold, New Adidas Colorways Destined for Sold-Out TerritoryThe leopard-print Japan shoes need to be mine.
By Natalie Gray Herder
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No Doubt, Street-Style Celebs Will Wear These 16 NET-A-PORTER Arrivals in 2026Including the coveted Saint Laurent quarter-zip.
By Natalie Gray Herder
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Mark My Words: Every Stylish Dresser Will Wear These Abercrombie & Fitch Jeans in 2026Grab these under-$100 favorites here.
By Natalie Gray Herder
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I Told My Winter Wardrobe to Take a Hike When I Saw These Free People ArrivalsRollneck sweaters! Balaclavas! Birkenstocks!
By Natalie Gray Herder