
Natalie Gray Herder
Natalie Gray Herder is a Senior Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
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I Love a "Basic Outfit, Cool Accessories" Look—32 Arrivals That Match the VibeNewness from Madewell, NET-A-PORTER, and more.
By Natalie Gray Herder
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16 SSENSE Arrivals Making Up the Majority of My 2026 Designer Wish ListCapsule wardrobe, but make it fun.
By Natalie Gray Herder
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I'm Seriously Impressed By These 24 Winter Arrivals From Shopbop, J.Crew, SSENSE, and QuinceNew-in cashmere, coats, and coveted accessories.
By Natalie Gray Herder
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Leopard! Zebra! Snake! 10 Bold, New Adidas Colorways Destined for Sold-Out TerritoryThe leopard-print Japan shoes need to be mine.
By Natalie Gray Herder
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No Doubt, Street-Style Celebs Will Wear These 16 NET-A-PORTER Arrivals in 2026Including the coveted Saint Laurent quarter-zip.
By Natalie Gray Herder
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Mark My Words: Every Stylish Dresser Will Wear These Abercrombie & Fitch Jeans in 2026Grab these under-$100 favorites here.
By Natalie Gray Herder
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I Told My Winter Wardrobe to Take a Hike When I Saw These Free People ArrivalsRollneck sweaters! Balaclavas! Birkenstocks!
By Natalie Gray Herder
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No One Turns Out a Holiday Party Look Better Than NET-A-PORTER—See For YourselfStraight off the runway finds.
By Natalie Gray Herder
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Free People's Latest Collection Is Exactly What I Want to Wear This WinterSponsor Content Created With Free People
Boots included.
By Natalie Gray Herder
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From My Brooklyn Closet to Yours: 3 New Yorker–Approved Winter Outfits to Shop NowSponsor Content Created With Nordstrom
Surviving the cold in style.
By Natalie Gray Herder
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30 Fashion and Beauty Arrivals Inspiring My Holiday Outfit MoodboardFor the office holiday party, NYE, and every event in between.
By Natalie Gray Herder
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Trust Me—Your Fashion Friends Want to Unwrap These 16 GiftsSponsor Content Created With SSENSE
I know because I'm one of them.
By Natalie Gray Herder
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My NYC Winter Wardrobe Needs an Overhaul—67 Cute and Cozy Arrivals I'm ConsideringFleece! Faux Fur! Shearling!
By Natalie Gray Herder
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7 New Adidas Sneakers The Fashion Set Is Snatching Up QuicklyFun colorways that are bound to sell out.
By Natalie Gray Herder
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Ask Any Fashion Editor What They Want, and There's a 99% Chance It's From NET-A-PORTER's Gift EditSponsor Content Created With NET-A-PORTER
Picky fashion person–approved.
By Natalie Gray Herder