Here's What Fashion Items to Buy on Black Friday

last updated 17 November 2022

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Considering I basically shop online all day for a living, it should come as no surprise that I am rather good at scoping out incredible sale finds. Digging through endless pages of discounted products is not fun for anyone, and with Black Friday and Cyber Monday right around the corner, the volume of sales is only growing larger by the second. To ensure you have the most pleasurable sale shopping experience this year, I went through the best sales of the season to bring you the 29 buys you absolutely don't want to skip this week and weekend.

Additionally, there are a couple of things I want to advise you not to purchase during this sale period. A few years ago, we received some insider knowledge from a retail expert at BlackFriday.com on exactly what to not buy during these seasonal sales. The first thing on the list was jewelry. There are more discounts on jewelry post–Valentine's Day, so if you can avoid the category altogether, you'll be making a wise decision. The second is winter coats. I know I, for one, am always extremely tempted to stock up on all the stunning outerwear the season has to offer, but experts state that you will get better details once the winter season has ended, so once again, hold off if you can.

You're welcome for those secret Black Friday and Cyber Monday sale shopping tips, but our goal was not to get you to hold off on shopping; it was actually to encourage you to stock up on all the incredible finds that we are advising you to buy ASAP. So go on and fill your carts. You deserve it.

H&M

Ribbed Sweater

Up to 70% off now through November 22.

By Far

Davina Sandals

Up to 70% off.

Abercrombie

Ultra Mini Puffer

Thirty percent off sitewide.

Madewell

Harwood Cableknit Mockneck Cardigan Sweater

Take 40% off your entire purchase, using the code OHJOY, through November 27.

H&M

3-Pack Cotton Thong Briefs

Up to 70% off, now through November 22.

Good American

Better Than Leather Good Boy

Save 25% (exclusions apply) through November 30.

Reformation

Provence Silk Dress

Take 25% off all styles from Wednesday, November 23, through Monday, November 28.

Cos

Oversized-Fit Blazer

Save 25% sitewide from November 25 through 26 and 20% off November 27th and November 28th.

Malone Souliers

Fallon Boots

Take 15% to 30% off storewide with the code HOLIDAY entered at checkout through November 29.

Urban Renewal

Remnants Clementine Iridescent Tie-Front Top

Urban Outfitters is offering a Black Friday BOGO 50% off of the entire store.

Karl Lagerfeld Paris

Belted Wool Blend Patch Pocket Coat

Take up to 50% off top items from your favorite brands at Nordstrom.

& Other Stories

Organic Cotton Pajama Top

Save 25% on everything from November 25 through 28.

For Love & Lemons

Amelia Crop Sweater

Take 15% to 30% off storewide with the code HOLIDAY entered at checkout through November 29.

FP Movement

High-Rise 24/7 Leggings

Get 15% off and 100% of proceeds will go to Girls Inc. on Thanksgiving Day.

Abercrombie

Long-Sleeve Mockneck Mini Sweater Dress

Thirty percent off sitewide.

Reformation

Inessa Velvet Dress

Take 25% off all styles from Wednesday, November 23, through Monday, November 28.

H&M

Scarf

Up to 70% off now through November 22.

H&M

Pleated Skirt

Up to 70% off now through November 22.

The Drop

Constance Rib Button Down Sweater

Save on a range of trending products.

Eloquii

Oversized Faux Leather Blazer

Use code EARLY for 50% off EVERYTHING and so much more!

Alo Yoga

Airbrush Real Bra Tank

All Alo items will be 30% off (no code required).

Amanda Uprichard

Stanford Dress

Up to 70% off.

H&M

Short Cardigan

Up to 70% off now through November 22.

La Blanca

Island Goddess One-Piece Swimsuit

Take up to 50% off top items from your favorite brands at Nordstrom.

Abercrombie

Curve Love High Rise Super Skinny Ankle Jean

Thirty percent off sitewide.

Maje

One-Shoulder Ribbed Top

Take up to 50% off top items from your favorite brands at Nordstrom.

Triarchy

Ms. Triarchy Cut Jeans

Up to 70% off.

Open Edit

Rib Scoop Neck Sweater

Take up to 50% off top items from your favorite brands at Nordstrom.

Sleeper

Lavender Shearling Slippers

Up to 70% off.
This post was originally published on an earlier date and has since been updated.

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.