I'm a Fashion Editor, and I'm Geeking Out Over These 30 Iconic Finds

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
You would think that after years of having to shop online for my job I would get sick of it, but the truth is, I never have. Any opportunity I get to stalk the new arrivals pages of all my favorite retailers is one I don't take lightly, so picking out 30 iconic finds for this installment of Most Wanted was quite a treat. Before diving into this shopping marathon, there was a lot to consider, including the change of the season, the holidays, and current trends.
Below, I somehow managed to source a balanced variety of all the above. You will get to shop here some of my favorite party dresses, new basics I am confirming are worth splurging on, and some shoes that will make you weak at the knees. With a little bit of everything gracing your screen, I am confident you'll leave here with a full cart. Good luck and happy shopping.
Next: I Just Spent a Week in London—11 Items Everyone Was Wearing That I Now Need Too

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
8 Pieces That Are the Secret Sauce to an Incredibly Chic Summer Outfit Rotation
Getting ready just got so much easier.
-
It's Officially a Butter-Yellow Summer—27 of the Chicest Finds at Zara, Nordstrom, and J.Crew
Fashion people love this color trend.
-
This Nordstrom Rack Sale Has So Many Cool-Girl Essentials—These 25 Finds Are the Standouts
An extra 20% off? Yes, please.
-
The Classic Hero Piece That Fashion People Reach For All Summer Long
Something for every personal style.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for Summer
Shop the highly curated list.
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know About
Elite finds.
-
The 30 Items That Will Define Style in Summer 2025
Gotta catch 'em all.
-
Linen Pants! Full Skirts! Long Shorts! Zara Has Every Single Chic Bottoms Trend—40 Picks That Are Worth Your Attention
Good luck picking just one.