I'm a Fashion Editor, and I'm Geeking Out Over These 30 Iconic Finds


(Image credit: @mango)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

You would think that after years of having to shop online for my job I would get sick of it, but the truth is, I never have. Any opportunity I get to stalk the new arrivals pages of all my favorite retailers is one I don't take lightly, so picking out 30 iconic finds for this installment of Most Wanted was quite a treat. Before diving into this shopping marathon, there was a lot to consider, including the change of the season, the holidays, and current trends. 

Below, I somehow managed to source a balanced variety of all the above. You will get to shop here some of my favorite party dresses, new basics I am confirming are worth splurging on, and some shoes that will make you weak at the knees. With a little bit of everything gracing your screen, I am confident you'll leave here with a full cart. Good luck and happy shopping. 

Next: I Just Spent a Week in London—11 Items Everyone Was Wearing That I Now Need Too

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.