
Humaa Hussain
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
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We’ve Done the Research: It Girls Are Wearing These Shoes This SpringSponsor Content Created With Malone Souliers
And we can see why.
By Humaa Hussain
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The Joyful Spring Pieces We’ll Be Reaching for First This SeasonSponsor Content Created With Boden
You'll soon see why.
By Humaa Hussain
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This Is The Jewellery Collaboration Fashion Editors Are Paying Attention ToSponsor Content Created With Kısmet by Milka
Chic designs ahead.
By Humaa Hussain
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This Is How We’re Updating Classic Preppy Looks for Spring 2026Sponsor Content Created With Tommy Hilfiger
Please take cue.
By Humaa Hussain
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This Is What Happened When I Let My Cat Inspire My Spring StyleSponsor Content Created With TK Maxx
Meow.
By Humaa Hussain
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The Jewellery Edit That Makes Mother’s Day Feel Truly ThoughtfulSponsor Content Created With Mejuri
Chic and thoughtful.
By Humaa Hussain
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I Work in Fashion, and These Are the Spring Staples Actually Worth Investing InSponsor Content Created With NET-A-PORTER
The best of the best.
By Humaa Hussain
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These Heritage Styles Just Got Levelled Up With a Fresh PerspectiveSponsor Content Created With Gucci
Take a look.
By Humaa Hussain
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From Saint Laurent to Miu Miu—4 Designer Loafers Fashion People Can't Stop Wearing Right NowAn investment you'll never regret making.
By Maxine Eggenberger
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This Is How to Build a Luxury Capsule Wardrobe for Spring That'll Never Go Out of StyleOnly the best buys.
By Humaa Hussain
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And Now, 4 Easy Outfits With Jeans to Wear This SpringCopying these looks stat.
By Lauren Adhav
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The Luxury Brand That Gave Us Multiple It Bags in the 2010s Has a New Style, and Fashion People Are Already Carrying ItImmediately yes.
By Humaa Hussain
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It Seems Fashion People Have Chosen a New Viral The Row Shoe, and We're in AgreementThe obsession is real.
By Humaa Hussain
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I'm a Modest Dresser—Here Are the Standout Pieces I've Seen This MonthBecause modest doesn't mean boring.
By Humaa Hussain
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The Activewear Pieces Fashion Editors Are Actually Wearing Right NowSponsor Content Created With Lululemon
Gym meets fashion.
By Humaa Hussain