These 3 Sensible Coat Trends Are the Smartest Investments You'll Make


(Image credit: @anoukyve)

I like to dedicate plenty of time and effort to coat shopping for multiple reasons. First, coats are generally not cheap, so if I’m going to spend, I want to spend wisely. Second, they’re the one piece I’ll be wearing day in and day out throughout the cold-weather season, so it's crucial I choose a style that feels comfortable and chic. And last, I want to be able to wear the coat for years to come, so deciding on a silhouette that will stand the test of time is of utmost importance.

With this in mind, I’m all about investing in a timeless coat this year—in particular, long, tailored black, camel, and gray wool coats, the three versatile and classic styles that were spotted all over the fall 2023 runways. While these coat anti-trends may not exactly set your pulses racing, there’s something about the understated styles that feel absolutely right this season—stylish, sophisticated, smart, and sensible.

If you’re wanting to make a savvy coat investment, then take a look below at the three timeless wool coats that will work with everything in your winter wardrobe. Choose wisely—you’ll be wearing yours for years to come.

Black Coats

Timeless and sophisticated, a long black wool coat is one of the smartest investments you'll make—chic for day or night. Opt for sleek tailoring, from strong shoulders to cinched-in waists.


(Image credit: Victoria Beckham/Launchmetrics Spotlight)


(Image credit: Courrèges/Launchmetrics Spotlight)


(Image credit: Alberta Ferretti/Launchmetrics Spotlight)

Shop black wool coats:

Gray Coats

Gray hues are having a major moment this season, and the long gray coat has emerged as one of the most ubiquitous and sensible silhouettes on the runways. From Wall Street–worthy double-breasted coats to elegant oversize styles, this piece will take you from boardroom to bar in utmost style.


(Image credit: Fendi/Launchmetrics Spotlight)


(Image credit: Prada/Launchmetrics Spotlight)


(Image credit: Gucci/Launchmetrics Spotlight)

Shop gray wool coats:

Camel Coats

You can never go wrong with a classic camel coat—a style that will pair with absolutely everything in your wardrobe. Style over a casual hoodie à la Miu Miu or opt for ankle-grazing lengths as spotted at Max Mara.


(Image credit: Miu Miu/Launchmetrics Spotlight)


(Image credit: Max Mara/Launchmetrics Spotlight)


(Image credit: Prada/Launchmetrics Spotlight)

Shop camel wool coats:

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.

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