The Unassuming Color That's About to Be Everywhere

It might feel wrong, but in today's fashion landscape, the trends people are most excited about aren't necessarily the most traditionally exciting. Bold prints, loud colors, and interesting textures were once responsible for spikes in our natural dopamine levels. That isn't the case anymore. As we see elegance, low-key luxury, and timelessness take precedent over anything that makes too obvious of a statement, formerly unassuming pieces, from handbags and shoes to ready to wear, has found themselves on fashion's top step.

As such, a certain color that's long been attached with a dull and uninspiring reputation is finally receiving attention of the positive variety: Gray. No longer associated with matching sweatsuits à la Rocky or damp, dreary weather, in 2024, gray's more likely to conjure up images of spring Prada, Gucci, and Victoria Beckham runway shows, where monochrome creations and standout accessories were colored in various shades of the revamped hue. And now that September's collections are at last available to shop, it's finally time to add the gray items we all cumulatively lusted over during fashion month. Don't worry, I went ahead and shopped them all out for you below. (You're welcome.)

The London-based design duo behind 16Arlington, Marco Capaldo and Federica Cavenati, proved in their spring/summer 2024 collection that gray can pop just as vividly as even the most saturated hues, especially when they're paired with the right accessories and contrasting colors.

If you just so happen to love a sweatsuit and hate me just a little bit for making a dig at them in the text above, then maybe this Victoria Beckham look will right my wrongs. Basically, it's the chic, far more elevated version of Nick and Schmidt's "swuit," or a suit made entirely out of sweatsuit material from, from New Girl. And I'm 100% here for it.

Gucci's Ancora collection, the first by the brand's new creative director Sabato de Sarno, was the talk of fashion month last September, and for good reason. From these sexy, stylish groutfits to plenty of delicious burgundy details, it featured one of every items we'll cumulatively be lusting over this spring.

Anything included in Prada's spring/summer 2024 collection is going straight into the hall of fame in my book. With that logic, this all-gray, tailored ensemble is all the proof you should need to know that gray *is* the moment.

You'll be hard-pressed to find someone more capable of making something once considered mundane exciting and buzz-worthy than Loewe's creative director Jonathan Anderson, who, for spring, sent this knit, monochrome look down the runway, spurring demand for all things gray.

Carven's spring collection was by far one of the most talked-about of the season. From the satin footwear and sheer skirts to its luxe outerwear and all-gray ensembles, everything included in it is deserving of high praise.

The Row's spring collection proved once and for all that comfort and style aren't mutually exclusive with this all-gray, jersey dress-with-pants look that I bet any money Jennifer Lawrence will wear.

I don't know if I've ever seen a suit look more relaxed and nonchalant as this all-gray style from Maximilian Davis's latest collection for Ferragamo. The two separate shades of the color really elevate the whole ensemble.

Last but not least, here is solid proof that fashion approves of gray—after all, it was featured here in Chanel's haute couture collection for spring in the form of a delicate gray blazer dress with matching tights and black pee-toe pumps. That's no small feat.