Rosie HW Is Genuinely Scared This Brow Trend Will Make a Comeback
During our recent chat with Rosie Huntington-Whiteley, we were lucky enough to get the lowdown on everything from the beauty products she swears by to her capsule airport beauty kit. There was one topic, however, that the BareMinerals ambassador wasn't quite so passionate about—and that's beauty trends.
Thin '90s brows are not Rosie's cup of tea.
But while she isn't that fussed about what's trending right now, that doesn't mean she doesn't find joy in playing with makeup: "I have found myself, over the last year, having more fun. Since the launch of Rose Inc. and certainly being a mum, I don't worry so much about things. I play with colour, and I have the opportunity now to work with such incredible artists and we get to have so much fun with makeup and have this really creative collaboration." She does have one controversial makeup trend on her mind, however: thin brows.
Rihanna stepping out with barely there brows.
"I'm really intrigued to see if the skinny brow makes an appearance. I'm nervous about that one. The Vogue cover with Rihanna and the whole '90s revival. … It wouldn't surprise me."
Kate Moss with the finest of brows in 1999.
Related: This £52 Cleanser Is the Reason Kate Moss Has Such Amazing Skin
Thin eyebrows were certainly the era-defining beauty look of the '90s. "I found myself looking at old pictures of supermodels last night, and I was like the skinny brow is "kinda hot; it's kinda sexy," explains Rosie. "But you hear so many women now saying how they can't grow their eyebrows, so it has this real long-term effect!"
Drew Barrymore is the queen of thin eyebrows.
But while the '90s-supermodel crowd might have looked incredible at the time, almost two decades later, there is plenty of regret around the thin eyebrow trend. After all, as Rosie pointed out, many women find that the brow hairs that they painstakingly plucked and waxed all those years ago don't grow back. So was Rihanna's Vogue cover just a nod to nostalgia, or is the trend actually having a beauty revival?
Kamara Williams proving that neatly defined arches look just as chic in the 21st century.
I asked Lauren Hogsden, senior makeup artist at Benefit Cosmetics (and the woman that I trust most with my own brows), if she'd noticed a shift towards thinner brows in recent months: "I have noticed people steering away from heavy, thick defined brows," she tells me. Instead, brows are becoming more about "focusing on delivering texture throughout their brows and following their natural shape—thick or thin."
Julie Fournier looking fresh-faced with natural brows.
So if you're feeling tempted to have a dabble in the thin eyebrow trend yourself, then what's the best way to go about it? "If you want to try a skinny brow, I would suggest playing around with makeup products first to take the look before getting out your tweezers," advises Hogsden. "Benefit 24-HR Brow Setter (£22) will keep your brows looking perfectly polished and enable you to sculpt and bind your brow hairs together, creating a thinner look to the brows. You can also mask hairs with concealer in order to create your desired thinner brow look."
Use products to subtly enhance your natural brow hairs for a fresh, modern brow look like Astrid.
Keep scrolling to shop for the best brow products—whether you want to try the thin eyebrow trend or enhance your natural arches.
An ultra-fine pencil that mimics actual brow hairs so you can create as thin (or as thick) a brow as you like.
An innovative four-product pen that contains everything you need to get that precise brow look. There are two shades of brow pomade, an edge definer (great for disguising any stray hairs) and a highlighter to show off your hard work.
Related: This Major '90s Beauty Trend Is Back and Better Than Ever
Although Rosie HW might not be a fan of the thin eyebrow trend, as an ambassador for BareMinerals, I reckon that she could get on board with this subtly enhancing brow pencil. The spoolie on this is incredible at brushing through unruly brow hairs, too.
Use the felt tip end of this new brow product to get incredibly precise brows. It acts as an ink stain to stay put all day until you want to remove it.
Brush this hydrating, transparent gel through your brows to clump them together create the illusion of sleek, thinner brows.
The tiny brush on this brow gel has been specially created to target thin, over-plucked eyebrows. It's great if your attempt at the '90s-supermodel look has gone too far.
This kit contains everything you need to get naturally defined brows—including a conditioning primer and a fine-tipped brow pencil.
If you did the whole '90s brow trend but are now regretting it, this cult product will help to promote the growth of sparse hairs and overplucked eyebrows—and it really works.
Next up, Rosie HW's magic trio will instantly make you look more put-together.
Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort.
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