Online Shopping
Learn more about Online Shopping with the experts and editors at Who What Wear.
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I'm 5'3", and These Are the 12 Places I Always Shop
Time for clothes that fit.
By Lauren Eggertsen
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I'm Being Serious—If You Skip This Madewell Sale, Don't Come Crying to Me
Don't say I didn't warn you.
By Eliza Huber
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Reformation Is Having a Sale, and I'm Eyeing These 30 Items Before They're Gone
The best of the offering.
By Grace O'Connell Joshua
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I'm Losing It Over These 30 Discounted Gems From Free People and Anthropologie
Blink and they'll sell out.
By Jennifer Camp Forbes
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I Have $250 to Spend at Reformation—27 Chic Finds I'm Eyeing Right Now
My job is just to shop.
By Lauren Eggertsen
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My Friends Are Always Asking Me What to Buy From Zara—30 Picks I Just Sent Them
Wait, that's from Zara?
By Grace O'Connell Joshua
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Madewell's Having a Huge Sale—These Are the Under-$100 Pieces Worth Buying RN
Major discounts ahead.
By Judith Jones
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Cool and Perpetually Selling Out: 5 Sneakers the World Is in Love With RN
Here's what keeps going out of stock.
By Kristen Nichols
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I Do Pilates 4 Times a Week, and These Are the Only Legging Brands I'll Wear
So comfortable.
By Caitlin Burnett
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I Wasn't Going to Shop This Month, But These New Arrivals Are Too Good to Ignore
You're going to need to make some room for these.
By Grace O'Connell Joshua
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It's Official: These Are the Best Places to Buy Dresses Online
For you "buy now, wear later" people.
By Dale Arden Chong
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28 Chic Items That'll Make Your Home Look Expensive
You know the look.
By Allyson Payer
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I Have $200 and a Goal of Looking Rich—34 Nordstrom Finds That Fit All My Needs
Check, check, check.
By Eliza Huber
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Anthropologie Is Carrying Plus-Sizes Now, and You Need to See These Chic Finds
Run—don't walk—to get these.
By Ana Escalante
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42 Things You Have to See From Shopbop, Nordstrom, and H&M Right Now
You're welcome.
By Nicole Akhtarzad Eshaghpour
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6 Ferragamo Bags That Are Destined to Reach Cult Status
Game changers.
By Jasmine Fox-Suliaman
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I Visit Australia Every Year, and These Are the Coolest Aussie Brands to Know
Minimal and chic.
By Natalie Cantell
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The Good Stuff at H&M Sells Fast—You Know What to Do With These Cool Basics
New year, new clothes.
By Aemilia Madden
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These 25 Rich-Looking H&M Items Shot Me Right Up Into a Higher Tax Bracket
It really was that simple.
By Eliza Huber
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Fashion People Love to Gatekeep This Elevated-Basics Brand, so I Tried It IRL
All I'll say is that the hype is deserved.
By Eliza Huber
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I Just Got a $100 Nordstrom Gift Card—33 Perfect Items I Want to Spend It On
So many possibilities.
By Allyson Payer
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New Year, New Wardrobe: 5 On-Trend Net-a-Porter Finds to Start Shopping Now
Ready, set, shop!
By Raina Mendonça
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26 Designer Buys That Are So 2024
You heard it here first.
By Nicole Akhtarzad Eshaghpour
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I Come Bearing Receipts—This Coat Style Will Instantly Elevate Your Winter Looks
One easy piece with so much power.
By Jennifer Camp Forbes
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29 New H&M Arrivals That Will Have People Doing a Double Take
I literally want everything.
By Chichi Offor
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These 29 Popular Styles at Shopbop Are Bound to Sell Out
Shop these ASAP.
By Chichi Offor
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The 14 Best Bandeau Bras, According to the Internet
The search ends here.
By Eva Thomas
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30 Chic Nordstrom Sale Items I'm Buying to Look Really Wealthy
These pieces are too good.
By Lauren Eggertsen
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I Write About Fashion—These Are the 5 Things I'd Remove From Anyone's Closet
Plus some replacements.
By Copelyn Bengel
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My Aunt Is 60 and I'm 31—We Both Love These Items From the New Nordstrom Sale
Happy shopping.
By Lauren Eggertsen