Now that we’ve had a crash course in the slow-fashion movement, here’s how we’ll be tackling the topic. For our original shoots, we have our monthly celebrity cover with Zoey Deutch featuring all slow brands, an all-vintage story with vintage curator Sami Miro, and a story highlighting how our editors wear O.G. slow-fashion brand Patagonia. Our editors will also bring their voices to stories like our giant slow-fashion shopping guide, what it’s like to be on a month-long shopping moratorium, how to outsmart the trend cycle, and more.
We also aim to celebrate slow fashion not just in the month of July, but as an ongoing theme infused throughout our content going forward. We promise to feature an ever-increasing number of slow brands, and while this doesn’t mean we’re forsaking fast fashion, we want to provide a more balanced perspective on being a smart clothing consumer. Similar to fast food, we’re also cognizant that fast fashion is usually more accessible and at a lower price point than slow fashion. We think slow fashion should be a choice everyone can make, so we will show affordable slow brands alongside their more expensive counterparts.
Lastly, I’m excited to announce that we’ll be bringing an IRL component to our editorial programming this month with an editor closet sale in Los Angeles. If you’re local to L.A., you can come to meet us and give our gently worn items a longer lifespan—all proceeds are going toward sustainable fashion development. See you there!
— Kat Collings, Who What Wear editor in chief