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3 days ago
If You Despise Sticky Lips, You'll Love Rare Beauty's Viral Tinted Lip Oil
The innovative formula surprised us all.
Apr 24, 2023
Makeup Artists and TikTok Are Hooked on This Luxe Bronzer—We Have Thoughts
It's a mini vacation in a jar.
Mar 28, 2023
1.3 Billion Views Later, We Tried the Mascara That Nearly Broke the Internet
For good reason, too.
Feb 13, 2023
NGL, This Foundation Altered My Brain Chemistry—Now My Co-Workers Are Hooked
She's life changing.
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Nov 10, 2022
125 Million TikTok Views Later, This $5 Blush Has Taken Over the Internet
Sep 21, 2022
TikTok Was Right—This Mascara Has Curling and Lifting Superpowers
It's no joke.
Aug 25, 2022
TikTok Revived This 50-Year-Old Lipstick, and We Can't Get Enough of It
It's a lip phenomenon.
Jul 27, 2022
If You Need a Sign to Ditch Powder Shadow, TikTok's Fave Eye Paint Is It
Instant mood boost.
Jun 22, 2022
No Foundation Is Perfect, But This Mega-Viral One Comes Close
The glow says it all.
May 23, 2022
This TikTok-Famous Face Mask Is Like Therapy for Your Skin
Things are looking bright.
Apr 19, 2022
From Someone Who Hasn't Always Enjoyed Blush, This $20 Viral One Is It
My life (and makeup bag) is forever changed.
Mar 24, 2022
Our Research Is in: The Perfect Lip Stain Exists, and It Only Costs $6
TikTok with the finds.
Feb 25, 2022
TikTok Won't Shut Up About This Foundation, so We Covered Our Faces With It
We have thoughts.
Jan 31, 2022
It's True: Every Single Beauty Editor Owns This Viral Drugstore Mascara
Here's what it looks like on.