From Someone Who Hasn't Always Enjoyed Blush, This $20 Viral One Is It


Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

I'm not trying to flex here, but I've always had naturally rosy cheeks. It's probably why I haven't always enjoyed blush. Who needs to double up on color? I'd regularly think to myself. It turns out if Rare Beauty's Soft Pinch Liquid Blush ($20) is involved, I do. This is one of those viral beauty products that actually lives up to the hype. It's hard to put into words just how special it is, but I'm going to do my best.

The liquid formula is good—and not just good. It's like really, really good. There are 11 very pretty and very pigmented shades that, with proper blending, magically melt into and become one with your skin. It never feels heavy or as if it's sitting on top of your makeup (which is arguably one of the worst feelings in the world—don't @ me). It feels like it's part of your skin and never wants to leave. I legit had to do a double-take at the end of the day when I was getting ready to wash my face. It still looked that pristine. To convince you I'm not the only one raving about this life-changing blush, I had my co-workers put it to the test, too. Keep scrolling for all of our glowing reviews (and faces).

Erin Jahns, Senior Beauty Editor 


(Image credit: @erin_jahns)

"This blush was a part of Rare Beauty's original launch collection, and I knew it was going to be a star the second I tried it. (Its eventual virality on TikTok later proved my point.) I almost always prefer powder blush formulas because I feel like I have more control as far as placement and pigment, but this is the rare exception. (Sorry, I could not resist!) The colors are all beautiful, but I'm especially partial to Joy because it's Selena Gomez's favorite, and I think it gives my skin the most natural-looking flush—like I've been out in the sun and got that perfect dose of sun-kissed color. I also like that the blush comes in two different finishes: matte and radiant (the latter being my preferred). A little goes a super-long way, so each tube lasts forever, and even if you think you've gone completely overboard and applied too much product, you can truly blend your way to whatever saturation of color you want. Typically, just one or two dots on the tops of my cheekbones does the trick, and I've gone from Babushka to completely natural-looking in just minutes thanks to my handy Beautyblender. Another perk is that this blush really becomes one with your skin rather than just sitting on top of it. My mom is 74 years old, and she is literally obsessed with this blush. She swears it's one of the only formulas that really melts into the skin and looks natural with her more mature (aka wrinkly—sorry, Mom!) skin texture. This blush has always been a 10/10 for me, and nothing has changed. I also always love a doe-foot. I mean, who doesn't love a doe-foot?!"

Caitie Schlisserman, Beauty Director, Branded Content 


(Image credit: @c__bellamy


"This is arguably the most talked-about blush on the market, and it 100% lives up to the hype. However, I confidently applied it directly to my cheeks the first time, and I don't recommend doing that. It's very, very pigmented. I looked like I should be in The Nutcracker! But when I applied a small amount to the back of my hand and used a brush to apply it and blend it out, magic happened. The color is perfect. The formula is creamy, buildable, and adds the prettiest healthy flush to cheeks. I was also super impressed by how long it lasted—literally until I washed my face. No re-applications needed."

Shawna Hudson, Associate Beauty Editor 


(Image credit: @shawnasimonee)

"I love this blush! It's just as good as everyone says it is. I used it in the shade Terracotta, and wow. I thought I might have gone overboard when I initially applied it, but it blended out so beautifully that it created the perfect rosy hue on my cheeks. A little goes a long way, so if you're looking for just a pinch of color, you literally only need to use the tiniest dot on each cheek. The formula is so creamy and was easy to blend using just my fingers. (Normally, I use a brush for blush.) I'll definitely be purchasing other colors!"

Aniyah Morinia, Associate Editor 


(Image credit: @aniyahmorinia )

"If there's one product that I stand behind 1000%, it's this one. I've been wearing the shade Grateful every day for months now, but I was eager to test out purple blush for the first time. Because of how familiar I am with the amazing color payoff and strong pigments, I was a little nervous that purple would be too bold for my skin tone. I hate to admit it, but I was so wrong. The color looks super natural and glowy while still packing a powerful punch. I never thought I'd say this, but Faith might have just replaced Grateful in my everyday makeup routine."

Katie Berohn, Associate Beauty Editor


(Image credit: @ktberohn)

"This might be my ideal liquid blush—it's buildable, creamy, and blendable. Right off the bat, you should know that this blush is extremely pigmented. It really only takes a small dot for tons of dreamy color that just keeps going. I would recommend applying it to the back of your hand and picking it up with a brush rather than applying it straight to your face—you'll get more control and end up with a more diffused, natural-looking flush. This blush played well with my foundation, blended easily, and gave me such an amazing glow. I'm a big blush person, and this one will definitely start making its way into my lineup."

Sarah Yang, Managing Editor 


(Image credit: @sarahyang)

"I don't normally use liquid blush, so first things first: A little bit goes a long way! I put a couple of dabs on my cheek only to realize I was verging on clown makeup and overdid it! Anyway, I love how much color this blush gives. I usually stick to pinks or plums but decided to try this coral shade. I wasn't disappointed. It made my complexion look a little bit brighter and fresher. It was so easy to blend into my skin, looked very natural, and felt weightless. I'm planning on wearing this sunshine-y color during the summer."

Next: Our Research Is in: The Perfect Lip Stain Exists, and It Only Costs $6

Group Executive Director, Branded Content and Beauty

Caitie Schlisserman is an L.A.-based executive director with over a decade of branded content and editorial experience. She joined Who What Wear in 2014 as the first branded content editor and has worked her way up to overseeing a team of talented branded content editors and the beauty department of the media revenue team. Before Who What Wear, Caitie helped launch FabFitFun's first subscription box and worked at a beauty startup where she assisted in successfully launching the editorial department.