The $128 Anthropologie Bag That's Going Viral on TikTok Right Now


(Image credit: @anna__laplaca)

Ever since TikTok took over the world—my world—I've been obsessed with one thing and one thing only: finding viral trends early enough that I can actually buy them. Skims's body-con maxi dress? Secured. Rhode's Peptide Lip Treatment? Bought in every flavor. J.Crew boxers? Worn almost an alarming number of times. It's become like a game for me, one I don't plan on losing any time soon.

My latest viral conquest has pretty much become a resident of my FYP at this point after being featured in nearly every video that popped up this week. Yet many of the colors and similar styles available are still miraculously in stock. The item I'm talking about is Melie Bianco's Brigitte Satchel, a $128 braided, slouchy tote bag from Anthropologie that many creators on the app are already calling their 2023 go-to bag. Popular for its Bottega Veneta–inspired appearance and practical size (according to @rabsraja, it even fits an iPad Pro), the relaxed shoulder bag is fast on its way to becoming a household name. 


and she fits an ipad pro &lt3🥹 #fyp#anthropologie#bottegabag#bagtok#haul#unboxing

♬ original sound - jenticular

new year, new bag #anthropologie #bottegainspired #hobobag #grwm

♬ Love me transition - Zuzi

such a beaut, so excited to use 💘 @Anthropologie #fallfashiontrends #fallfashion2022 #bottegadupes #bottegavenetadupe #fallbags2022 #fallbags #pinterestoutfit #pinterestinspo

♬ still dont know my name - Spedupluvr

Shop the Brigitte bag:


(Image credit: @anna__laplaca)

Equally popular is Anthropologie's take on the braided-leather trend, a mini woven bag called the Inez, which is $90 and available in a handful of covetable colors. "This beautiful bag is the definition of an outfit-maker," my co-worker Anna LaPlaca, who owns the bag, told me. "The combination of the woven texture and burgundy hue make anything I wear it with appear ultra-luxe. Plus, it's sized just right to carry from sunup to sundown."

Shop both Anna's Inez bag and more Anthropologie handbags below. 

Shop the Inez bag:

Shop more Anthropologie bags:

Next up: Thanks, TikTok: These Are the Items That Went Viral in 2022

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.