The Woman Behind the Fastest-Growing Haircare Brand at Sephora

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode will give you a direct line to women who are game changers in their fields. Subscribe to Second Life on iTunes, and stay tuned. We'll be releasing new episodes on Mondays.


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Briogeo is the buzzy haircare line that's clean, cruelty-free, highly effective, inclusive of all hair types and textures, and is rapidly growing, all thanks to the company's founder and CEO, Nancy Twine. Prior to creating Briogeo in her NYC studio apartment (initially) while she worked a day job in commodities sales at Goldman Sachs, Twine grew up in West Virginia and started making beauty products with her grandmother in the kitchen. She later got a degree in finance at the University of Virginia, which took her to New York and Goldman Sachs at the age of 22.

Twine put together the business plan for Briogeo while working on Wall Street and finally left her job as a VP about six years later to pursue her passion. Her entrepreneurial spirit didn't fade while working in the corporate world, and her efforts clearly paid off. Briogeo is now Sephora's fastest-growing haircare brand (it's also sold at Net-a-Porter and Nordstrom), and it hit $35 million in revenue last year, which it's on track to double this year.

Head to iTunes and subscribe to Second Life to listen to this episode and find out how Twine created her multimillion-dollar company.

Up next, the woman behind Hollywood's favorite meal delivery service

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.