The Most Polarizing Trend From 30 Years Ago Is Back, and We're Conflicted


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The '80s revival in fashion isn't exactly news, but some trends, like oversize blazers and shoulder pads, have taken off more quickly than others. But as WWD confirmed this morning, one of the most polarizing '80s trends of all is about to hit the mainstream again, three decades later: scrunchies.

Thanks to the always-directional Balenciaga, who included $195 lambskin scrunchies in its Resort 18 collection, the trend is suddenly on every fashion follower's mind. According to WWD, they're "on the cusp of a full revival." Retailers like Urban Outfitters and Free People have quickly jumped on board with the retro hair accessory, and many others will undoubtedly follow. As WWD also pointed out, one brand that's on-board with the trend (Comfort Objects) even cleverly re-named them "hair clouds," which we think has strong potential to catch on. Ready to welcome your favorite childhood accessory back into your life?

Keep scrolling to shop a few scrunchies we'd actually wear.

The scrunchie that started the revival is available in four equally bright colors.

We plan on pairing this one with an all-black outfit.

These "hair clouds" are made with vintage Hermès scarves.

If you're going to wear a scrunchie, it might as well be a faux-fur purple one.

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