Summer Is When Scandi-Girl Style Shines—These Are the 6 Trends They're Into


(Image credit: @nnennaechem)

It's no secret that Scandinavian style has a pretty large influence on the rest of the world. While most people know the region's aesthetic through interior design, Scandi fashion is just as noteworthy. For one, emerging brands like Ganni, Saks Potts, and Cecilie Bahnsen are some of the most sought-after and, honestly, so much of what we see coming down the runways in Copenhagen end up setting the trends for the rest of the world, which is why we're always keeping an eye on what our fashion friends over there are shopping and wearing.

This summer, we've spotted a number of trends repeating themselves among stylish Scandinavians, from bold bucket hats to craft-inspired jewelry that's anything but minimal. In fact, all of the summer styles that seem to be trending right now are all about bright, bold colors, print mixing, and standout silhouettes and I think it proves my theory that this time of year brings out the very best and most fun-loving in Scandinavian fashion. Ahead, we're breaking down the six trends that are most popular.

1. Crafty Jewelry


(Image credit: @nnennaechem)


(Image credit: @amaka.hamelijnck)

2. Gingham


(Image credit: @nnennaechem)


(Image credit: @annawinck)

3. Bold Bucket Hats


(Image credit: @nnennaechem)


(Image credit: @annawinck)

4. Vintage Florals


(Image credit: @amaka.hamelijnck)


(Image credit: @annawinck)

5. Big Sleeves


(Image credit: @annejohannsen)


(Image credit: @hannamw)

6. All the Scrunchies


(Image credit: @simonenoa)


(Image credit: @chrystelleeriksberger)

Up next, 18 under-$100 shoes and bags that deserve a place in your summer wardrobe.


Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.