This Is How to Dress More Scandinavian

Whether we're spotlighting a Swedish designer, a Norwegian It girl, or a cult Danish brand, we never try to hide our love for all things Scandinavian. It should come as no surprise, then, that we'd be eager to learn how to dress like our favorite Scandi style stars. So we caught up with one of them—Sophia Roe—at Fashion Week Stockholm to get the scoop on how to nail the look.
When we asked about the number one outfit we can wear to look more Scandinavian, Roe had a quick response: "A loose-fit white poplin shirt, your favorite jeans, classic pumps or sneakers, and a beautiful camel coat. Keep your essential items classic and pair them with playful accessories to spice it up depending on the season and mood."
We also asked Roe about her opinion on how Scandinavian fashion has evolved recently. "The style has become more daring regarding colors and use of patterns," she told Who What Wear. "The use of colors is especially visible on the streets where people dress way more playful than before." Read on to see how Filippa K interpreted the signature Scandinavian look and shop pieces from cool Swedish brands.
Shop the Look From Swedish Brands
Next up, this is the difference between Swedish and American style.
This article was originally posted on January 27, 2018, and has since been updated.
Opening Image: The Style Stalker

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.